Bud Light has never been a politically charged brand and their core consumer is just it's the

run-of-the-mill guy that watching the NFL. That is their core consumer. It's bros, right? Like,

I want to have a Bud Light when I'm at a football game. That's, you know, an end of it. Yeah.

That's it. And I appreciate their attempt to go younger, but like, it doesn't make sense.

You're an alcohol brand, you know, if you went to a 30-year-old consumer, it's not like they're

anti-anything. They just don't participate in that conversation. And they just honestly,

all they care about football and racing and basketball playoffs. It's a very simple-minded consumer.

And so I thought it was like inappropriate for Bud Light from a marketing strategy to do anything

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All right, everybody got a real treat for you today. I don't know. Last year somebody texted me

or DMed me on the Twitter and said, hey, this is a podcast that we're just talking about you and

they stole the format of all in. And I said, okay, let me go check that out. And I checked it out.

And I found this amazingly fun podcast called Group Chat. That's been around for two or three

years longer than all in. So quite the opposite. It seems like we have inadvertently stolen your

format. And one of the three hosts of that is Dean Murphy. He's also an entrepreneur. And I thought

...