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The Jasmine Star Show

Building Boring Businesses, Embracing Questions, and Doing Hard Things with Codie Sanchez

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 14 February 2023

⏱️ 34 minutes

🧾️ Download transcript

Summary

“I buy boring businesses and talk about it on the internet.” That, my friend, is how Codie Sanchez describes what she does… but I’ll deal it to you straight:, her life and business is anything BUT boring. You’ll gonna want to click play on this conversation ASAP - in just over 30 minutes we cover everything from the importance of asking questions while embracing the truth that there is no such thing as a “right” question… to how success is rarely linear… to how create content that positions y...

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Jasmine star show. I am very excited to bring in a guest who I've waited.

0:18.2

We've gone back and forth. I mean, like this girl, I feel like I could probably get Oprah

0:21.2

out on this show sooner than I can get Cody Sanchez. But let me tell you all, she is worth

0:25.9

the stinking weight. She is founder of Contrarian Thinking. This is going to be a newsletter,

0:30.8

a media company, and it's read by hundreds of thousands of people. And she's all about

0:34.6

critically thinking she has over 25 boring businesses. We're going to get to that in

0:38.6

a second. But you'll know that on the podcast, I bring on people who I have had a personal

0:43.2

interaction with. So let's rewind a tiny bit. So a few months ago, I was invited to a

0:48.5

mastermind. And I'm sitting in this mastermind. It's in Los Angeles. And I actually have

0:52.7

no idea who's speaking. And I'm sitting because what I do is I'm actually a nerd, but I

0:57.2

choose the second row so that my full-fledged nerd is not out like waving my crazy flag.

1:02.5

And so then this woman approaches the stage and I'm blown away by her presentation. I'm

1:05.9

blown away by the fact that she is an ardent lover of boring businesses. She gets into

1:09.6

tactical stuff. We're talking about creating content. And she wears these really cool boots.

1:13.4

And I'm like, who is this person? She's basically a walking unicorn with long hair. And

1:18.7

then as if that wasn't enough, she talks about creating millions and she has a fund and

1:23.0

she helps other people do the same. And then if that is not enough, there was another

1:27.3

woman who takes a stage by the name of Laila Hermosi. And there's this Q&A. And you would

1:31.4

think that the thing I was most inspired and blown away by was Cody's presentation

1:35.6

in her vast amount of knowledge and her press and all this fancy stuff. But the thing that

1:39.9

I was like, oh my God, this person is next level is Laila Hermosi takes the stage. And

1:45.2

she is a very well known CEO of a company that has over a hundred million dollars. And

...

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