So many of us are building brands and different scopes and sizes and shapes of that brand

with different objectives and key trajectories in mind.

But if you're not at least thinking about your brand, which is equated to your community,

which is that which surrounds you, the people and the ideas that will help to expand you,

then you are not doing everything that you can to be your highest self,

your best self of helping others and allowing others to help you,

both giving everyone capability to be at their highest self,

because we're able and capable of helping others,

whether you're receiving it, giving it,

or people are witnessing it, we're closest to God.

We're going to get started with the heartbeat of your brand training.

28 years have been doing this and blessed to be here again on Thursday for my

Friday training.

We've all been taught that branding is what people see.

Our logo, our colors, our captions, our font,

our profile polish. And this meaning is attributed to our brand,

which is how we build our community. But our real brand is more than this. It's what people

feel when we show up. It's the energy we carry. It's the truth we

operate from and the forgiveness when we misguide our steps away from that truth. It's also the story

that people walk away from repeating to themselves

after they engage with us. Visibility without emotion is just noise. What we're building isn't

attention, it's affinity. And affinity comes from authentic and essence storytelling that stays consistent across

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