Building A StoryBrand: Clarify Your Message So Customers Will Listen (Guest Donald Miller)
Front Row Seat with Ken Coleman
Ramsey Network
4.6 • 2.6K Ratings
🗓️ 12 May 2018
⏱️ 21 minutes
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| 0:00.0 | Here to help you discover what you were born to do and how to make it happen, Ken Coleman. |
| 0:10.5 | Well folks, it's Friday that means one of my friend stops by and thrilled to have Don Miller back with us |
| 0:16.0 | selling author of Story Brand and it really has become, I think, the go-to guy for everybody at Ramsay Solutions |
| 0:23.9 | when we launch anything of any kind. We run it through the Story Brand filter and he joins me on the line Don. Welcome back. |
| 0:31.8 | Good to be back. |
| 0:32.8 | All right buddy. So we've got several emails. We put out the call last time and people jumped on board. |
| 0:37.7 | So we're just going to get to as many of these as we can. You're going to love this. |
| 0:42.1 | First one from Peter, he writes, Don, how do I go about making my website look professional? |
| 0:48.3 | I have a website currently but it's clunky because I don't have an eye for design or the know-how. |
| 0:54.0 | Well Peter, I completely understand that. I want to emphasize first of all though that really the |
| 0:59.9 | text that you are using on that website is as important or more important than the design. |
| 1:05.2 | The design is important because it says that you're trustworthy, you have an eye for aesthetics, |
| 1:10.9 | you look professional but you can get past the design of a website if your text is speaking |
| 1:18.3 | straight to the customer's problem is very clear if there's not a lot of it, that kind of stuff. |
| 1:23.9 | So if you go to five minute marketing makeover.com, I've got some samples on that. |
| 1:28.5 | As far as the aesthetic goes, if you're not a professional designer, you do need to hire one. |
| 1:34.0 | This stuff is too complicated for us to probably do ourselves with Squarespace and Wix. |
| 1:40.8 | You can choose images and that kind of thing and you can do a lot of it yourself but I'm like you, |
| 1:46.3 | I'm not a designer, I hire a designer and the important thing is if the text on your website |
| 1:52.8 | is good, is right. That's where 95% of businesses mess it up. If the text on your website is right, |
| 1:59.3 | then you're really not talking about much in terms of paying a designer especially if you're built |
| 2:02.6 | in on Squarespace or Wix or those kinds of do it yourself sort of things. You're really talking |
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