Building a Runway for Success in RV Content Creation - RVE 376
The RV Entrepreneur
RV LIFE
4.8 • 544 Ratings
🗓️ 9 January 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
Jim speaks with Mike and Susan from RV Blogger about transitioning from traditional jobs to becoming successful RV content creators. Blogging since 2018, they discuss he impact the COVID pandemic had on their business growth, and the importance of finding a niche in a crowded market. Tune in to discover strategies for standing out, the significance of branding, and adapting to constant changes in search engine algorithms.
This conversation highlights the importance of email marketing and measuring success through creating consistent quality content. Mike and Susan share their insights on building a successful online presence through email marketing, and multiple monetization strategies. Hear how they focus on quality content more than metrics.
If you want to transition from traditional jobs to a fulfilling RV lifestyle, or are on the road and want to achieve long-term success, this episode is for you.
GUEST BIO: Susan and Mike are 3/4 Time RVers. They have four daughters and three grandkids so they travel and go home every couple months to visit everyone. They run three successful RVing websites RVBlogger.com, TravelTrailerPro.com, and MotorhomeFAQs.com. They also produce the RVBlogger YouTube Channel and have a popular private Facebook Group. And they send out four weekly newsletters to an email list of more than 155,000 subscribers.
Website/Socials:
https://www.youtube.com/RVBlogger
https://www.facebook.com/groups/RVCampingforNewbies
RESOURCES MENTIONED
ProBlogger
Kit (Formerly ConvertKit)
MailChimp
ActiveCampaign
https://www.activecampaign.com/
RVE on Email Marketing:
Email Marketing and Solopreneur Survivor Skills with Liz Wilcox – RVE 343
https://therventrepreneur.com/rve343/
The 411 on Email Marketing: A Starter Guide for RV Entrepreneurs
https://therventrepreneur.com/the-411-on-email-marketing-a-starter-guide-for-rv-entrepreneurs/
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THE RV ENTREPRENEUR
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Transcript
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| 0:00.0 | You need to find a way to build a traffic engine before any monetization method is going to work. |
| 0:10.0 | Welcome to the RV Entrepreneur Podcast. The weekly show for nomads, work campers, RVers, and entrepreneurs looking to earn a living or build a business while enjoying the RV lifestyle. |
| 0:21.7 | This week's host is Jim Nelson. |
| 0:24.1 | Let's settle in and enjoy the RV entrepreneur podcast brought to you by RV Life. |
| 0:32.5 | Hello again. I'm Jim at RV Life and I'm an RV blogger. |
| 0:41.4 | Hi, Jim. Renee and I have been RV blogging at Live Work Dream since 2006. But Google that and you may not find us first. You'll likely discover |
| 0:47.7 | RV Blogger. Mike and Susan Scarpiado launched RV Blogger in 2018 after hitting the road in an RV and putting |
| 0:56.1 | in some serious time learning and planning their new content creation business. Fast forward six |
| 1:02.5 | years now and they're successfully running RVBlogger.com, traveltrailerpro.com and |
| 1:08.9 | motorhomefax.com. Yes, blogging is still a thing, and we dive deep into |
| 1:13.7 | the value of long-form evergreen content. But Mike and Susan also produced the popular RV |
| 1:19.5 | blogger YouTube channel and manage a huge Facebook group for RV newbies. How have they done it? |
| 1:26.3 | Spoiler alert, they don't chase algorithms or pay |
| 1:29.4 | much attention to analytics. It all starts with listening to their audience and delivering the |
| 1:34.6 | genuine quality content they want to read and watch. We discuss how they stand out in the |
| 1:40.6 | crowded RV content creation space and how they've grown their email list to 155,000 |
| 1:47.6 | plus subscribers and how important that is in this new age of generative engine optimization. |
| 1:54.6 | Yeah, that's a thing. Go ask your favorite chatbot. I'm excited to share this discussion |
| 1:59.3 | because Mike and Susan are doing what so many |
| 2:01.8 | creators out there want to do. They're living their best RV life by succeeding in their space |
| 2:07.4 | with a clear goal in sight. And we discuss an interesting analogy about launching and grooming |
| 2:13.4 | your business for success by creating a clear runway for takeoff, how to keep it in the air |
... |
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