Building a Revenge Brand with Boys Lie

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 5 March 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. Some of Tori Robinson and Leah O'Malley's closest friends thought they would fail. Who's laughing now? In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval. Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lipa and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue. Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra: “boys lie.” Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway. Check out the Boys Lie podcast here: https://pod.link/1691013661 New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Transcript

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0:00.0	Okay, so I've been loving going to Pilates lately. If you follow me on
0:04.7	Instagram, then you already know. And I always leave class covered in sweat, feeling
0:08.8	like all my muscles are on fire, but I learned recently that drinking water
0:12.2	isn't enough to recover from an intense workout.
0:14.7	You need salt. That's why I started adding a packet of element, a delicious electrolyte drink mix to my water bottle before class.
0:20.8	It's packed with sodium, potassium, and magnesium. Help me feel and
0:24.2	perform my best. Right now, Element is offering a free sample pack with any
0:28.1	purchase. That's eight single serving packets. A great way to find your
0:31.8	favorite flavor. Mine is Raspberry Salt. Get yours at
0:34.8	Drink Element.com slash Girl Boss. That's D R I N K L M N T.com forward slash Girl Boss.
0:50.0	Hello, I'm your host Avery. I'm the founder and CEO of Bloom an HR and
0:54.3	D. E. I consulting firm and a big believer that work should work for all of us.
0:58.0	Today I'm joined with Liz, GirlBoss's general manager and Victoria,
1:01.0	girl boss's senior writer who both both co-produced this podcast.
1:04.3	As you may have noticed, we're moving away from having just founders on the
1:07.2	podcast because we actually want to have more broad conversations around women and
1:11.0	work. In the Girl Boss 1.0 era, the very narrow definition of
1:14.5	success was to start your own business and that's just not the case anymore.
1:18.0	So when we do have founders on the
1:25.0	on the podcast, we want people that are going to get real with us and share honest stories about the behind the scenes of being a founder,
1:28.0	because otherwise most founder stories aren't that relatable to most people.
1:32.0	It's true, and that's what we love so much about Tori Robinson and Leah O'Malley's story.
	...

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