Building a Multi-Channel Brand
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 8 November 2022
⏱️ 33 minutes
🧾️ Download transcript
Summary
If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I’m excited to get into how she did it and where she is today on her brand journey.
Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what’s going on behind the scenes at Sis Kiss, and what it’s like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan’s new podcast, which you definitely won’t want to miss!
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
Megan DiVincenzo: Website | Facebook | Instagram | Pinterest
The Skinny Confidential Podcast
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Ashley Alderson: Instagram
Transcript
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| 0:00.0 | Okay, inside the boutique hub, you guys, I am always asking you this question of who is your |
| 0:04.8 | boutique crush? Who's your boutique mentor? Who is someone you love to follow and you are so |
| 0:10.1 | inspired by? I have to tell you that today on the podcast, this is one of my icons, if you will |
| 0:18.3 | call her that. I think she would die if she heard me say that face to face. |
| 0:22.1 | But I just think that this woman is so incredibly smart, has built such a great brand, |
| 0:27.7 | not just a product, not a wholesale business, not necklaces. She's built a brand. And she's done |
| 0:33.9 | a tremendous job doing so. So today I'm so excited, you guys, for you to meet |
| 0:38.1 | Megan DeVincenzo. She's the founder of the cis kiss. Now, Megan's been on the podcast before. |
| 0:44.5 | We've had her on early in her journey, and you're going to hear us to recall where she was at |
| 0:49.1 | in that stage of her life, in her business, and just how far she's come since then. |
| 0:54.1 | She's done some pretty incredible |
| 0:55.4 | things. And I will tell you, the coolest part, like I said, about Megan is not only has she |
| 1:00.4 | built this product-based business, but she's truly built a brand. So to hear where that's taken her |
| 1:05.2 | from places like QVC or doing pop-ups with Nordstrom or working with Like to Know It. |
| 1:11.4 | Megan really has figured out all kinds of avenues and angles to be a multi-channel brand, |
| 1:16.4 | not just relying on one wholesale channel alone. |
| 1:20.6 | So today, I hope you love this conversation. |
| 1:23.7 | Not only are we going to be talking about updates and what's happening in her business |
| 1:26.8 | and how you too can build a brand, but also behind the scenes of going viral and mental health and truly what it means to take care of yourself as a business owner because we all, we all have those things that keep us up at night. |
| 1:40.4 | On top of that, I am so pumped. I'll get you all the details in the show notes today, |
| 1:44.2 | but my friend Megan is also launching her own podcast, which is so fitting for the brand that |
| 1:50.2 | she's already built. So I'll tell you all about it on today's episode. I hope you love this one, |
... |
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