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Building a Million Dollar Zero Human Company with OpenClaw | Nat Eliason

Bankless

Bankless

Tech News, Technology, News

4.71.2K Ratings

🗓️ 4 March 2026

⏱️ 95 minutes

🧾️ Download transcript

Summary

Nat Eliason joins to show what it looks like to build a “zero human company” with OpenClaw agents. — led by Felix, an AI CEO that ships products, runs ops, and even manages other agents for support and sales.  We unpack how Felix went from an overnight info product to a full marketplace for agent “skills” (Clawmart) and a bespoke service that deploys custom OpenClaw employees for real businesses, hitting nearly $80k in revenue since early February while operating on surprisingly low monthly costs. ------ 📣SPOTIFY PREMIUM RSS FEED | USE CODE: SPOTIFY24 https://bankless.cc/spotify-premium ------ 🔮POLYMARKET | #1 PREDICTION MARKET https://bankless.cc/polymarket-podcast 🪐GALAXY | INSTITUTIONAL DIGITAL FINANCE https://bankless.cc/galaxy-podcast ⚡ EUPHORIA | REAL-TIME ONE-TAP TRADING https://bankless.cc/euphoria 🌐BRIX | EMERGING MARKET YIELD https://bankless.cc/brix 🏅BITGET TRADFI | TRADE GOLD WITH USDT https://bankless.cc/bitget 🎯THE DEFI REPORT | ONCHAIN INSIGHTS https://thedefireport.io/bankless ------ TIMESTAMPS 0:00 Intro 0.24 Nat’s Background 6:30 Felix 11:43 Real Businesses vs Memecoins 14:23 Felix’s Employees 18:06 Felix’s Business 31:26 How Customized is Felix? 38:17 Felix’s Business Risks 40:12 Can OpenClaw Replace Knowledge Workers? 43:38 Claw Mart 48:49 Felix’s Expenses 51:15 Nat’s Role 56:39 Felix’s Discord 1:03:19 Citrini Doomer Scenario 1:13:04 Hiring Your First Agent 1:16:19 General AI Assistants 1:19:50 AI Friends 1:22:39 The AI Agent Frontier 1:26:52 Crypto x AI 1:31:53 What’s Next 1:34:27 Closing & Disclaimers ------ RESOURCES Nat Eliason https://x.com/nateliason  Felix Craft https://x.com/FelixCraftAI  Felix Dashboard https://felixcraft.ai/dashboard  Claw Mart https://www.shopclawmart.com/  Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance https://www.amazon.com/Crypto-Confidential-Winning-Millions-Frontier/dp/0593714040  ------ Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures⁠

Transcript

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0:00.0

The mission for Felix at the very beginning was go make a million dollars, and he's already

0:03.9

10% of the way there. All right, so let's say he surpasses that sometime in the months to come.

0:09.6

Let's say some time this year. What's next? What's after that?

0:14.1

10 million? 10 million dollars. Oh my God.

0:23.6

Okay, Nat, so we got to start by you telling us about someone who's not here, which is Felix.

0:29.4

Felix.

0:29.9

Is Felix an employee?

0:31.7

Is he like your business partner?

0:33.4

Is he your friend?

0:35.0

Am I being weird anthropomorphizing him right now?

0:38.4

Not at all because this actually bugs my wife sometimes that I talk about Felix

0:43.9

like he's my real friend or a real person who I'm working with all day.

0:47.7

I keep saying, we, we're doing this, we did this today.

0:51.4

She's like, he's not real.

0:54.0

That's just you. Does she think you're like a weird? Like, does she think all this is strange? Is she, you know, excited for you? She's so used to this at this point. She's very excited. I mean, you know, you guys know, I was like crazy deep in the crypto world in that 2021-22 era. And so I think for her, there's a little bit

1:12.8

of a triggered feeling of, oh gosh. She's like, I know this version of that before. I know this.

1:18.3

I know that glazed over look as he thinks about something going on in the digital world.

1:23.5

But she, I mean, no, she's super excited about it. Like she knows I'm having a ton of fun with it. This has been one of the most exciting, interesting, I think, like tech business experiment projects I've worked on. And every day is new. I mean, it's wild. Yeah. I mean, maybe we'll come back to kind of your crypto experience later in our conversation. But you left that era like, you know, 2021, 2022 with some scars, right? I mean, the whole book, Crypto Confidential was about

1:49.9

how crazy things got. And it wasn't altogether a, it was definitely a learning experience,

1:56.3

but it wasn't altogether a positive experience, was it? No, no. I mean, really my takeaway after that era was, like, one, still very bullish on crypto, always

2:06.5

have been, and, you know, still big holder, everything and, like, love the space.

2:11.4

But my obsession, the depth that I got into it, was just so unhealthy for me and was having just like all

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