Building a Memorable Brand: Insights from Steven Wolfe Pereira & Marisa Thalberg

Hello Monday with Jessi Hempel

Careers, Business

4.8 • 1.1K Ratings

🗓️ 27 March 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s bonus episode of Hello Monday, we’re resurfacing our conversation with branding and marketing experts Steven Wolfe Pereira and Marisa Thalberg. Together with Jessi, they explore what makes a brand memorable and why some brands feel like home while others are simply functional. Drawing from their years of leadership in branding and marketing, Steven and Marisa break down the essential elements of brand-building, revealing why it's critical not only for businesses but also for personal career growth. Steven and Marisa discuss: The importance of defining a brand’s purpose and promise for lasting impact Actionable strategies for crafting a standout brand, whether personal or professional The “four P’s” of branding—Product, Pricing, Place, and Promotion—and how each contributes to a powerful brand identity How a strong brand can shape your business and career journey Whether you're an entrepreneur or an individual navigating the job market, this episode offers valuable insights on using branding to make a lasting impression.

Transcript

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0:00.0	LinkedIn News.
0:05.0	Hey folks, a few weeks ago, we talked about consulting with Aloisa Domingo.
0:13.0	Now it seems that consulting has become just about the best move for people in senior positions who want more flexibility and more agency in their work life.
0:22.6	But it's impossible to strike out on your own like this without one key thing.
0:27.7	And that's really good branding.
0:29.9	So this week we're going to refresh our marketing skills.
0:32.5	And to do this, we're bringing back our conversation from late last year with Stephen Wolf Pereira and Marissa
0:38.1	Thalberg. Without further ado, here's the episode.
0:46.2	From the news team at LinkedIn, I'm Jesse Hempel and this is Hello Monday, our show
0:51.2	about the changing nature of work and how that work is changing us.
0:55.6	Quick question, don't overthink the answer.
0:58.6	What's the difference between VRBO and Airbnb?
1:02.2	Okay, how about Uber and Lyft?
1:05.0	Now one more, Lenscrafter and Warby Parker.
1:09.4	Ostensibly, each set of companies offers a similar product or service.
1:14.4	There's rentals, rides, glasses.
1:17.2	But in each case, you probably have a very strong opinion about which one you'd rather use.
1:22.8	That opinion is shaped by its brand.
1:26.4	At its core, branding is the story that's being told about a product or a service, or company, or even a person.
1:33.3	And let me tell you, if you get it right, it can make your business.
1:37.3	Just think about that conversation we had about Warby Parker earlier this fall.
1:42.3	So today, I'm going to bring you a crash course in branding and
	...

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