Welcome to Andre Gnors and Laylup. We're here at Fanatic Best and the biggest show in sports and entertainment.

And I have one of the biggest titans here. He's a transformational titan coming from a huge business,

a multi-billion dollar business. He knows how to take a startup. He knows how to take the leaders of a startup and expand their talent, their skills,

and their desires. The amazing Alex Beekoff, welcome to the plate. Thank you so much. I appreciate

you inviting here. I'm glad so nice and quiet in here. Yeah, it's always quiet in action.

I was saying to someone at the old days, we had these expensive microphones, and you

won't be able to hear us.

Now we have these little digi bikes, and you won't even hear Kevin Hart and Tom Brady

and all these guys that are around us.

Very cool.

Technology is awesome.

It is.

And it's important.

Yeah.

And for you, let's start there. Technology is awesome. But a lot of people find threats or punishment and things that are awesome. In your life, you like I have had to transform punishment into protection, promotion, love, and perfection as we do technology.

What are some of those lessons that you've learned as a transformational type that you're helping other people to be aware of and to help them transform it into that promotion?

What I've really learned a lot is really some experience I have my daughter. I know that we've become a social media society, but that social media has really created a disconnect for us. It's really unfortunate. We live on this phone so much, you know, and I'm here and I'm carrying it with me, but it's not personal, right? And we're always distracted. So when I had my own struggles in my life with my daughter, that phone was dictated my life.

So I was always physically present, but that phone was making where I wasn't emotionally present.

Because I was looking for that for answers, and what I found out is really just listening and reflecting what was really helped me.

So I'm a big fan of technology, but I'm also a fan of the most advanced

computer in the world, which is us. The technology is a tool, but it's not something that we really

need to change the way we communicate. Wow, you're becoming one of the leading coaches

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