Building A Creative Business Brand With Pamela Wilson
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 19 October 2020
⏱️ 53 minutes
🧾️ Download transcript
Summary
How do you build a creative business that you love — and makes you money? Pamela Wilson talks about her non-fiction business model, how to choose a niche, plus how to pivot your brand over time. In the intro, I talk about my pilgrimage walk and how we all need to weigh up risks […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:08.9 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.3 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:30.7 | Hello creatives. I'm Joanna Penn. And this is episode number 512 of the podcast. And it is Tuesday, |
| 0:40.9 | the 13th of October 2020. as I record this early as I'm off on my pilgrimage trip a bit more about that in a minute so today I'm talking to |
| 0:47.0 | Pamela Wilson about building a creative business and what the products of that kind of ecosystem |
| 0:52.8 | look like and Pamela is a great example of a |
| 0:56.0 | non-fiction author with multiple streams of income. And her books bring in leads and some of those |
| 1:01.4 | people go on to buy her courses, membership, coaching and other things. And we also discuss how |
| 1:06.5 | images work together with your words to communicate brand. Tips for choosing a niche that you love but also might make some money. |
| 1:14.8 | What happens when you want to pivot as many people are doing right now without burning your |
| 1:19.8 | bridges of what you've already built? |
| 1:22.1 | And tips on rebranding. |
| 1:24.0 | And now we recorded this a few months back and you can tell, you can tell I'm in the |
| 1:29.0 | middle of my own questions. So you actually get to listen in on my pondering and see what I was |
| 1:36.1 | thinking about then and what that sort of resulted in now. So that is coming up. |
| 1:43.0 | In my personal update, so I'm off on my walking pilgrimage from South London to Canterbury |
| 1:50.4 | Cathedral following the Beckett Way. As this goes out, I will actually be on my fourth day |
| 1:56.5 | walking. You can follow my journey and see the pictures on Instagram and Facebook at JF Pen |
| 2:02.1 | author and at some point I will be podcasting about it on books and travel. Now as I'm recording |
| 2:07.9 | this, it's been quite a weird few days because I did almost cancel it. Some places in the UK are |
... |
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