Building a Content Creation & Distribution Team Around Your Personal Brand

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 June 2018

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This clip from when I was in Helsinki is a really strong reminder of how I built my personal brand team - Team GaryVee and a great model to follow if you've hit the point in your personal brand development where you can bring some people on to exponentially grow the brand. I talk to an entrepreneur in Finland about the core players that I see as required on a team - and the individual content they create, as well as scaling that team.

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends
0:07.0	From the game they're a treasure.
0:10.0	Really, I think you can run the gamut pretty aggressively
0:15.0	because, for example, I have an employee who's doing animation.
0:19.0	I'm turning myself into a 3D animated character.
0:22.0	That's not needed.
0:24.0	That's not something I need.
0:27.0	That's just me thinking that it's a very special era.
0:31.0	And if I can go faster and harder,
0:34.0	and I think the answer right now to everything is more.
0:37.0	Everyone's like, what should I do for my person?
0:40.0	I'm like, as much as possible.
0:42.0	If you can do a daily podcast, yes.
0:45.0	If you can do a vlog, yes.
0:46.0	If you can post five times a day on Instagram, yes.
0:49.0	If you can do 30 posts for stories for Instagram and Snapchat, yes.
0:52.0	If you can reply to 50 people on Twitter, yeah.
0:55.0	Like, to me, the answer is yes.
0:57.0	And so what the vlog does.
1:00.0	So for example, the post that I personally just posted on Instagram
1:07.0	is, I'll show you exactly how it works.
	...

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