This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Alright, let's get started. Content, access, and mediums. I like to break down things so that we can clearly

and simply accelerate in the trajectory of where you want to be or better. You know, traveling through

all the different cities this week, uh, I went back to something that a lot of people may not even

know. A lot of people know that I read in the most notable sports agency and we do the

cast to be show, book, speak, code, all the different things that we do. But before that, I was a

technology person. In fact, the reason I got hired into sports by Lee Steinberg was because of

my technology background of San Hill Road of contacts and mediums and the extraordinary Lee

Steinberg saw the future in sports with technology and mediums or via. And so, uh, that's why I got hired.

That was the CEO of the world's first phone they called in 1999 convergence device. If you want

to see it, Google PC, that ePhone, it was the first Windows smartphone ever and that was a long

time ago now. But that's why I got hired in the sports and ironically, as I was traveling this

week from Houston to Mexico City to Orlando, it became very apparent. We haven't changed our

strategies of what I thought is the secret food business. And we're going to start with content

acts and memes. And if you're not looking at your business in the respect of content, access and

mediums, uh, we're going to stay. And so, in the realm of content, I think is the most obvious to

everyone, uh, the speech theory, uh, which I've labeled or named from Shakespeare. And I don't

know how he knew this thousands of years ago, but Shakespeare said something that never has held

more true, which is the whole world is your stage. The whole world is your state. And that means that

now your content is for the whole world. It's not just for your for some church group, for your

local community around courthouse in indiana. If old is a stage, then we want to make sure that we

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