“There’s so much between being fully at home with your children, and fully climbing the corporate ladder,” says Kim Rittberg, Video Strategy Consultant and Host of Mom’s Exit Interview podcast, “There are a lot of ways to create a flexible life, and I’m just so excited to explore that and to bring it to listeners.” Kim realized she needed to change her approach to work-life balance when she was screening potential hires on her phone from her hospital bed, while delivering her second baby. So, she took the elements of her 15 years in TV news and digital content that she was best at, found the most fulfilling, and best served people, and started her own company that allowed her to own her time.

With her podcast, she helps other business women achieve a similar quality of life. It starts with building a business around something you genuinely love, surrounding yourself with supportive people and letting them know what you’re up to so they can spread the word. Put yourself out there, even if you don’t believe in yourself at first (though ultimately you should).

Regardless of your industry, video content is crucial to promoting your business, and Kim draws on her extensive background to offer some actionable tips: 

1. Be laser-focused on which platforms work best for you and go all in.

2. Identify the platforms you want to be on and squeeze all that you can out of your content.

3. You have to show up on video. If you are trying to grow your business, people need to know you. You have to practice if you are shy and don’t want to show up.

Quotes

• “Whether you have the confidence or don’t have the confidence, if you don’t put yourself out there to get clients, you’ll feel like your business isn’t thriving. You have to put yourself out there.” (15:18-15:29 | Kim)

• “If I am working 60 hours a week, and struggling to make the same salary I made before, why am I doing this?” (17:48-17:54 | Kim)

• “Identify which platforms you really want to go all in on. For some people it’s LinkedIn and Instagram. For others it’s TikTok and Facebook. A lot of people on social media say once you create content you should squeeze the juice out of that lemon as much as you can. I agree with that. Once you have that ‘hero’ piece of content, cut that up in as many ways as possible.” (29:59-30:28 | Kim)

Connect with Kim Rittberg:

Website | http://www.kimrittberg.com

Instagram | http://www.instagram.com/kimrittberg

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