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The GaryVee Audio Experience

Building a Business With Sizzle AND Steak | Sit-Down with Fanatics' Michael Rubin

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 29 March 2022

⏱️ 53 minutes

🧾️ Download transcript

Summary

On this episode I travel to Boston, MA to join Michael Rubin, CEO of Fanatics, on a panel to discuss trading cards, NFTs, collectibles and the Web 3.0 space. Michael and I break down the behind the scenes of Candy Digital’s partnership with MLB as well as our experiences with All In Challenge.

Enjoy! Let me know what you thought.

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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:04.0

So, as normal, I did a lot of research, although Michael, I know you very well.

0:10.0

I'm going to start with Gary V.

0:12.0

I just might like the things I've been listening to is the books on Audible.

0:16.0

And- It's very, very comfortable, right?

0:18.0

Not a lot of times.

0:20.0

Not a lot.

0:22.0

Serial entrepreneur, tech investor, social media extravaganza.

0:26.0

He predicted the influencer economy and then has driven it.

0:30.0

He's the author of Five Best Sellers, which I've been listening to most recently, 12.5,

0:36.0

which is just fantastic.

0:38.0

He turned the book publishing industry upside down when he connected the launch of it with the

0:44.0

FFTs. Gary Vs are just killing it. It's amazing.

0:48.0

Thank you.

0:49.0

Michael, I'm going to start with a quote from S&J, just so we have a little bit of a perspective.

0:54.0

A few people over the past 14 months, this was in January of this year, have done more to rethink

1:00.0

the traditional ways of doing business and aggressively changing the status quo than my going

1:06.0

really.

1:07.0

Seemingly not just making money for fanatics, but also partners and of course the leagues.

1:12.0

You are named as the most influential person in sports this year by S&J,

1:17.0

you're a regular on CMBC, you've grown fanatics, scratch it out,

1:22.0

$18 billion, $227 billion, announced yesterday, leaked yesterday,

...

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