Start-up theory is back and in full force! This clip was taken from our 24 hr Facebook live IMPACTATHON with a dear friend of Tom and Impact Theory's, Chris "Drama" Pfaff (@drama) from Young & Reckless apparel (Y&R). Tom and Drama go into many topics; from discussing hardships building a brand with a larger than life mission to burrito manufacturing; Tom and Drama discuss building business' for a new generation right here on Startup Theory. Topics include: Why staying on brand is so important How Y&R strives to become the voice of the youth looking to find their place in the world. How your ego can be viewed from a different perspective. Why momentum matters more in business than people realize. How vulnerability and authenticity are the new kingmakers in consumer branding. How Drama’s perspective on life and business changed after his brain injury. Defining your brand Why developing a big mission is an important key to success. Revealing the one idea Drama believes every entrepreneur should know when starting out. and much more... FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo DOWNLOAD the 25 Bullet Impact Theory Belief System: http://bit.ly/2ubknRe SHOP: http://bit.ly/2rtRN8T FACEBOOK GROUP: http://bit.ly/2rg1AjM TOM BILYEU READING LIST: http://bit.ly/2rZdpO9 FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf