Start-up theory is back and in full force! This clip was taken from our 24 hr Facebook live IMPACTATHON with a dear friend of Tom and Impact Theory's, Chris "Drama" Pfaff (@drama) from Young & Reckless apparel (Y&R). Tom and Drama go into many topics; from discussing hardships building a brand with a larger than life mission to burrito manufacturing; Tom and Drama discuss building business' for a new generation right here on Startup Theory. Topics include: *Why staying on brand is so important How Y&R strives to become the voice of the youth looking to find their place in the world. *How your ego can be viewed from a different perspective. Why momentum matters more in business than people realize. How vulnerability and authenticity are the new kingmakers in consumer branding. *How Drama’s perspective on life and business changed after his brain injury. *Defining your brand *Why developing a big mission is an important key to success. *Revealing the one idea Drama believes every entrepreneur should know when starting out. *and much more... FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu SPONSORS: If you purchase an item using these affiliate links, Impact Theory may receive a commission. Right now, Levels is offering Impact Theory listeners an additional 2 free months of the Levels annual Membership when you use my link, https://levels.link/IMPACTTHEORY Get 5 free AG1 Travel Packs and a FREE 1 year supply of Vitamin D with your first purchase at https://drinkag1.com/impact. Try Audible free for 30 days! Just visit https://audible.com/impacttheory or text impacttheory to 500-500. ButcherBox is offering our listeners their choice of a weeknight meal essential— 3 lbs of chicken thighs, 2 lbs of ground beef, or 1 lb of premium steak tips — for free in every order for a whole year, plus, get $20 off your first order at https://butcherbox.com/IMPACT and use code IMPACT to choose your free offer and get $20 off. Start your free online visit today at https://Hims.com/IMPACT for your personalized ED treatment options.Prescriptions require an online consultation with a healthcare provider who will determine if appropriate. Restrictions apply. See website for details and important safety information. Subscription required. Price varies based on product and subscription plan. Sign up for a one-dollar-per-month trial period at https://shopify.com/impact now to grow your business – no matter what stage you’re in. Secure your digital life with proactive protection for your assets, identity, family, and tech – Go to https://aura.com/IMPACT to start your free two-week trial. Take control of your gut health by going to https://tryviome.com/impact and use code IMPACT to get 20% off your first 3 months and free shipping. ***Are You Ready for EXTRA Impact?*** If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you. *New episodes delivered ad-free, EXCLUSIVE access to hundreds of archived Impact Theory episodes, Tom AMAs, and so much more!* This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day. *****Subscribe on Apple Podcasts: https://apple.co/3PCvJaz***** Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices