This is the Gary V. Audio Experience.

The fact that we sit here in 2020 in the majority of the social web and these

opportunities and there are still two platforms, right this second, that requires

zero dollars for you to start communicating what you want to happen in the

world, I think is remarkable. That doesn't even take into account the fact that

Facebook ads, YouTube pre-rolls, this new Spotify ad product that is going to have

hosts read, live reads like the old radio game for podcasts, Facebook, all

Twitter, Twitter's appropriately priced but everything I've just mentioned to

you, the ads are underpriced. The cost of spending a thousand dollars on these

platforms to get people to see something is underpriced. I really am desperate

with even the tone and tenor that I'm bringing to this talk, I'm desperate for

people to understand how wild this is. I want to remind everybody for everybody

who raised their hand in the first group like myself, the way you built a

business or brought awareness if you're 43 and older and the way we grew up

was by spending a lot of money. Ads cost money, direct mail, newspaper, radio ads,

television, that cost money. It was a very high cost of entry to build brand. Brand is

the whole game. I think when I analyze what's going on in the business world and

with people, I think most people are transactional. I believe how many people

here are entrepreneurs? Raise your hands. I believe the majority of the hands that

just went up that when I look at the delta between the ones who've won and the

ones who've won less than they've wanted to, I put them always in my mind into

two groups. One, one group is transactional, aka deeply care about the money in

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