Building a Business and the Journey of GORUCK - Business of Fitness #74

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.7 • 2.8K Ratings

🗓️ 23 September 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jason is the Founder and CEO of GORUCK, which manufactures gear in the USA and executes over 900 endurance events per year led by decorated combat Veterans of Special Operations.

Jason holds a B.A. in Economics from Emory University in Atlanta, where he was Phi Beta Kappa and a two-time Academic All-American for Tennis. He is a 2006 Graduate of the Special Forces Qualification Course and recipient of a Bronze Star and Army Commendation Medal with “V” Device earned while serving on ODA 042 during Operation Iraqi Freedom in 2007. After founding GORUCK in 2008, Jason got his MBA from Georgetown University in 2011, where he was a John F. Connelly Scholar.

Jason has supported the Green Beret Foundation since inception by raising several hundreds of thousands of dollars for the foundation and every year graciously donates GORUCK GR1s for the foundation’s Casualty Support Program.

Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining success, the evolution of GORUCK lends insight to even the most seasoned business owner. Jason is not afraid to share his perceived failures, as each one provided an opportunity for growth and learning, and ultimately steered GORUCK to success. Throughout today’s episode, Jason’s raw honesty shows just what it takes to be successful in the business of fitness.

Minute Breakdown:

0 -5: The start of GoRuck

5-10: Building success out of “failure.”

10-15: Merging expertise and passion

15-20: Becoming a better leader

20-25: Failing quickly and embracing humility

25-30: Creating key performance indicators, accountability, and defining success

30-35: Empowering activity and community

Get your hands on GORUCK products and events here: https://www.goruck.com

Find GoRuck on Instagram: @goruck

Connect with Jason at @jasonkhalipa

Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit

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Show notes: http://www.shruggedcollective.com/bof-goruck

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📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Transcript

Click on a timestamp to play from that location

0:00.0	Alright of when and welcome back to the business of fitness podcast, I'm Jason Kleepan
0:05.1	on today's episode with the founder of GoRuck, Jason McCarthy.
0:09.4	Now if you haven't heard of GoRuck, they make excellent, excellent bags of variety of
0:14.6	different types, but in particular ones you could also rock with or go on long walks
0:18.8	with weight in your bag.
0:20.6	You could work out with them, you could travel with them like I do, they have a number of
0:23.5	different types.
0:24.5	But what I was really interested with Jason was the story of GoRuck, how he got out of
0:28.4	the military, founded this company, took it from nothing just an idea and is built
0:33.2	into something extremely special.
0:35.3	I love what he's done not only with his product, his product is excellent, but also with
0:39.3	the community focus, with his events and this network that's been created on people that
0:43.7	just rock all over the world.
0:45.6	It's really incredible what he's done and I hope you enjoy this episode.
0:49.5	Before we dive into it, just want to thank our partners over at Woop.
0:52.4	If you haven't checked out their products, they make some really cool stuff to track your
0:57.2	sleep, track your strain score, go to woop.com, use the code Jason for an awesome discount.
1:04.0	I hope everybody has a phenomenal day.
1:06.8	Let's get after it.
1:17.1	Alright everybody and welcome back to the Business of Fitness podcast.
1:19.4	I am here with Jason who is the founder of GoRuck.
1:22.0	We already showed him earlier and Jason, I thank you for taking the time and I want to dive
	...

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