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The Playbook With David Meltzer

Building a Brand Without Losing Yourself

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 11 March 2026

⏱️ 10 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down at Radio Row with Zuri Hall, an American TV personality and actress known for Access Hollywood and American Ninja Warrior. We talk about growing up in Toledo, Ohio, and how her father’s belief that anything is possible shaped her self-image and career. Zuri shares how she reconciles the “on camera” brand with who she really is, and why authenticity has become her greatest asset. We also discuss post-production content, building community in the digital era, and the power of choosing business partners who align with your values, even when it costs you opportunities.

Transcript

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0:00.0

Welcome to Entrepreneurs the Playbook. I'm Dave Meltzer here at Radio Row for the 28th year,

0:04.9

before you were born probably. And I am so blessed. I love you. So Zeri Hall, you may know her

0:11.4

from Access Hollywood, from, of course, Ninja Warrior, but I know her because she's a Buckeye,

0:16.4

and I follow all great Buckeyes. I owe Zerri. Thank you so much for joining us. Thank you for having me, Dave. So I like to get people like you to understand Playbook to success. And when you grow up in Toledo, Ohio, we are limited by our own self-image and a lot of people that we grow up with have a limiting belief of what they can do. Some people never leave Toledo. It still

0:37.9

amazes me as I go to 200 cities like you a year. How did you break through the mindset of thinking

0:44.4

about your own self-image? What are the practices or maybe some things that happened to you that

0:49.7

allowed you to have this extraordinary success in your life? You know what? I really credit my family and my father especially.

0:57.6

Thankfully, there was no sort of unlearning or convincing myself.

1:02.1

Well, try being a middle-aged white man.

1:04.3

I have this long list to unlearn.

1:06.5

And it's not my fault.

1:08.0

It's a journey.

1:09.1

You thought we were in favor.

1:11.0

Now it's exact opposite. We are. It's a journey. You thought we were in favor. Now it's exact opposite.

1:12.7

We are.

1:13.5

It's a long list.

1:14.5

Long list.

1:15.1

Exactly.

1:15.6

But go ahead.

1:18.9

So growing up in that house, my father spent, both of my parents are incredible.

1:24.0

My dad was just such an anything's possible guy and still is.

1:27.3

So from a very early age, I just really an anything's possible guy and still is.

...

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