Welcome to Entrepreneurs the Playbook. I'm David Meltzer and super excited to have the dynamic dual of

rum. That's Dan and Andrew Olson. They are the co-founders of hook and hand rum with a unique

business model for today's community of rum appreciators. Welcome to the playbook, the Olson twins.

What's up, boys?

Ah, how's it going?

Good.

Phenomenal would be an understatement.

I'm a huge rum fan and have been for years.

And I have personally tasted your rum, which was exquisite to say the least.

But it wasn't really the taste of the rum because I've tasted

really good beverages of all types. And if they don't have the right business model, if they don't

have the right marketing, if they don't have the right distribution, I don't care how great something

tastes. It's like a good idea.

There's a million of them.

If we can't get it to market and we can't build a community and brand around it,

it is never going to succeed.

The exact opposite, I believe that even if your room was not tasty as it is,

that it still would be successful because of the business model and the community that

you're building. I'm a big fan of how that works. Let everybody know what your business model is

with hook and hand rum. I'll take that one. So what we are is we're kind of creating an experience

brand. And so it really is, we are a rum manufacturer,

but we want to be able to kind of bridge that gap and be able to have a real true connection

...