This is the Ed Milach show.

Welcome back to Max out everybody. I mean, I'm really excited today. My guess is a man that I've been fascinated with for a couple of decades.

Not only has he had tremendous business success, but he's this guy when I watch him on TV. He jumps out of the screen.

His charisma, his intellect. I find him one of the smartest people by the way in all of television for more than a decade now.

The big idea was like my favorite show for a long time. And so I can't wait to share him with all of you today and pick his brain particularly as it comes to marketing and business.

So Donnie Deutsch, welcome to the show.

And what a pleasure to be here. My privilege. Thanks for having me. I'm really excited about this too. So I'm going to go all over the place with you. I'm going to interrupt you. You interrupt me.

First thing I want to ask you and I meant what I said is I find you so compelling. I'll watch you on some of these panels. There'll be three people on the screen.

And I'm not just saying you just jump out. I don't see the other two people. And I think I think it's the way you articulate your point. Obviously you're good looking man. But I think it's.

I think it's your hands. Well, thank you. We just start every show this way. I should just start fawning all over you. Tell me how good looking I am and I'll reciprocate. But I'm curious.

What do you no longer believe about marketing your business that you are completely sure about 20 years ago. It's something completely changed for you.

I didn't understand 20 years ago social media. This what we're doing here didn't exist. You know, so you know I grew up I am.

It's my day myself. You know where media was traditional media was just media. It was also staying under the tradition.

It was television and radio and print it out the or direct response. So, you know, I don't think any of us could have imagined just the power in our in what we would carry with us about that.

We dictate how advertising today is really so driven what goes on on that smartphone and the images we see there versus any place else. So I couldn't imagine that.

Do you think it's relevant still traditional advertising? I mean TV print advertising compared to you know I get asked, hey, will you put something out on your Instagram story for blah blah blah fee.

And supposedly that's going to have a more specific and pointed reach than at TV or radio.

Let's think about I'm both a passion. Now, particularly if you're a dog, if you're somebody I have three daughters like two youngest ones are 13 and 16.

They TV doesn't system you know so I mean so obviously the young you are but if I say to you okay I can spend money on a 30 second commercial on television.

Reach a couple million people it costs from island of X versus I can reach a half a million or a million or two million people of a passion audience.

An audience that's bought was a reason it's called influencers. So, so they're not passive eyeballs when they're watching you know they might have a game on the background television or a show that they're watching.

But if they're following you, they're following the word following nobody follows a TV show.

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