Building a Brand Identity and Nailing It with Glosslab CEO Rachel Apfel Glass

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 17 April 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 209: This week, Natalie has the pleasure of sitting down with a guest who is quite literally nailing it at life—none other than the founder and CEO of Glosslab, Rachel Apfel Glass. Rachel shares her entrepreneurial journey, from a cushy job in finance to taking the leap and starting Glosslab. She discusses her vision for an elevated, efficient, and Instagram-worthy nail salon experience and some of the challenges she’s faced as a solo founder. With a clear vision of creating the "Starbucks of nail salons", Rachel shares insights on building a solid brand, disrupting the nail industry, and the importance of community in Glosslab's success. Tune in for some valuable and inspiring advice from a trailblazing entrepreneur! Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Rachel @rachaglass and check out Glosslab @glosslab Thank you to our sponsors for making this episode possible. Check out these deals just for you: Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel Rothy’s - Get $20 off your first purchase at rothys.com/TRR. Osea - Get 10% off when you go to Oseamalibu.com and use code REALREEL Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	My vision was always to expand and always really to create a brand as opposed to a nail salon.
0:16.0	So what is this brand?
0:17.0	What is the Starbucks of nails that can be on every corner?
0:21.0	It's a brand, it's a known known entity a known quantity of what you're getting
0:24.5	when you go to a gloss thought that was always the vision.
0:28.4	Welcome to the Real Real where I take you behind the Instagram reel and into the real lives of entrepreneurs, content
0:35.1	creators, and anyone who inspires me and may inspire you too.
0:38.9	I'm your host Natalie Barboo and let's get into it. Hello everybody, welcome back to the Real Real Podcast with me Natalie Barbu.
0:51.0	I haven't filmed an intro in quite some time because we've kind of just
0:54.4	been jumping into the episode since I've been doing them in person and I want to
0:58.8	know what you think so the intros are only going to be on the audio version because I'm not going to record video for them for YouTube
1:06.4	But I have been uploading my podcast to YouTube. You can actually watch us. I want to know what you think about the YouTube videos because I've been
1:14.4	obsessed with them. They definitely get less views on my channel than like my
1:18.9	normal videos do, but I don't really care and also on YouTube you can have like a podcast playlist and so YouTube does flag it as a podcast so I think that's just really interesting and I'm really excited to start just doing more things in person more solo episodes more things with friends
1:36.0	I've been really happy with my podcast lately and I would love it like it would mean so so so much to me if you guys left five star
1:46.6	reviews if you guys do enjoy the podcast because that not only helps to get
1:50.4	discovered but it also just like I can actually see that people care, you know,
1:54.5	because podcasting especially is so one-sided.
1:57.4	Now that I'm on YouTube, I can actually see comments in the videos, which is nice,
2:01.8	but I've only uploaded three episodes on there so far so like I feel like people aren't used to it yet and they don't know about it yet and I also feel so annoying because now I literally feel like I'm promoting something new every single day on my Instagram stories with like
2:14.3	sponsorships, Rela, Podcasts, YouTube videos. I'm like I don't want to be just a
	...

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