Building a Brand from the Ground Up with Ryan Ellis

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.9 • 1.9K Ratings

🗓️ 11 October 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Ryan Ellis, CEO of TravisMathew Apparel, to explore how he helped grow the company into a powerhouse brand. We discuss the strategy behind TravisMathew's success, including taking a product-first approach, listening to customers, and attacking underserved categories like performance denim. Ryan shares his insights on building a strong, adaptable team, how they overcame the loss of key executives, and the importance of balancing experience with cultural fit. He also emphasizes the power of preparation, learning from mistakes, and how maintaining a "healthy fear" drives continuous improvement and growth.

Transcript

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0:00.0	Since 1981, Justin has been producing world-class Bordeaux-style wines from Passeau-Robles on the California's Central Coast.
0:11.0	As a pioneer of the region, Justin Wines helped put Passo Robles on the
0:15.9	wine-making map. The Justin team believes the wines should be exceptional in every
0:20.8	aspect, which is why they use boutique winemaking practices like hand
0:26.7	harvesting and hand sorting. With a rich history of accolades Justin is proud to
0:32.1	produce exceptional wines and hold the title of America's
0:36.0	number one luxury cabernet. Whether you're a first time wine drinker or a season
0:42.3	of fissionato, Justin has the perfect wine. first time wine drinker or a season aficionado.
0:43.7	Justin has the perfect wine for every occasion.
0:47.3	Visit Justin Wine.com and enter promo code
0:50.9	Playbook 20 for 20% off your order.
0:54.6	Justin Wines also makes the perfect holiday gifts for clients,
0:59.7	colleagues, friends or family.
1:02.1	Don't miss out.
1:03.6	Visit Justin Wine.com
1:05.8	and use the promo code, Playbook 20% off for a limited time.
1:11.6	Welcome to Office Hours, I'm David Meltzer here on the mentorship edition of Office Hours.
1:17.0	I got three great mentors with me in different areas in different respects.
1:21.0	The amazing Rob Gill, David Williams, and Chad Sandrigan, great to see you all with me, co-hosting. This is our teammates and I have our finest mentor executive of not only one of my favorite companies in the world,
1:37.0	but it's one of the most successful companies in Orange County, which is saying a lot because you would think it would be a biotech company that I'm talking about, but it's not, it's, that's it, maybe right there, Travis Matthew Apparel, the CEO of Travis Matthew apparel, my friend and a great
1:57.5	mentor to so many, especially in Orange County, California, Rob.
2:01.6	The incredible Ryan Ellis, welcome to Office Hours.
	...

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