Building a Brand From the Ground up - Logo comes LAST [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 25 September 2016

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

An episode only about brand. What is brand and what to do before thinking about logos and business cards. Why your promise needs to be consistent, how to articulate your promise and balance self-service with serving others. Stand for something and against something. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Welcome to the Disruptive Entrepreneur Podcast.
0:05.0	For anyone who wants to make money and make a difference,
0:08.0	grow and leverage your enterprise better, get more done in less time,
0:12.0	outsource everything and create your ideal lifestyle.
0:15.0	And now, your host, eight times best-selling author and double world record holder,
0:21.0	Rob Moore.
0:25.0	Welcome to the Disruptive Entrepreneur, Video and Audio Podcast.
0:31.0	I get asked a lot of questions about brand and building a brand.
0:36.1	Now my second most downloaded podcast out of every edition I've done was an interview with brand expert, disruptive brand expert,
0:45.8	B.J Cunningham.
0:46.8	So if you're not yet subscribed to the audio version of the podcast,
0:51.5	then make sure you get that. I'm going to cover some more nuts and bolts
0:56.0	details of building the brand from the ground up. In one of my companies, Progressive Property,
1:02.4	we have a lot of Property Investors who then want to move on to be Property Trainers,
1:07.0	Deal packages, they have a rent-to-rent business where they want to have a more professional brand. If you're an entrepreneur, you know, want to have a more professional brand.
1:13.0	If you're an entrepreneur, you know, disruptive entrepreneur,
1:16.0	you may want to build a brand around yourself.
1:18.0	If you've got your companies or you're starting your companies,
1:21.0	you may want to build a brand around that.
1:22.0	Morning, Karen, I'm doing this for you after having... starting your companies you may want to build a brand around that. Morning
1:22.8	Karen I'm doing this for you after our VIP one to one so thanks for tuning in.
1:27.6	So I'm going to go through the nuts and bolts of building a brand from the
	...

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