Building a Brand (and Brick + Mortar) Through Community and Culture, with Rachel Liverman Founder of GLOWBAR
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 21 March 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.
Rachel shares her entrepreneurial journey—a narrative rooted in her family's legacy in skincare and her decade-long experience in the industry. She founded Glowbar with a desire to simplify skincare, offering 30-minute, fluff-free facials that are not only trustworthy and affordable but are also results-oriented. As Glowbar expands, Rachel discusses her strategies for winning over new markets.
Key takeaways:
- Recognize Industry Gaps: Rachel identified a need for time-efficient, trustworthy, and affordable skincare services. Look for unmet needs within your industry as opportunities for innovation.
- Focus on Differentiation: Glowbar differentiates itself by offering results-driven treatments without the traditional spa fluff. Find what makes your business unique and emphasize that.
- Adapt to Challenges: The pandemic posed significant challenges for Glowbar. Rachel's proactive stance on lobbying for reopening protocols and improving technology during the shutdown demonstrates the importance of adaptability.
- Local Community Marketing: For brands expanding into new markets, engaging with the local community through events, partnerships with local businesses, and targeted social media strategies can be effective in building a customer base.
Quotes
- "The beauty of Glowbar and this industry is that as humans, we are social beings. We need community. We need these human touch points and we thrive in that." (25:27 | Rachel Liverman)
- "[My team] gets that grassroots marketing is what drives this business. They understand that community outreach drives this business. It's that hustle. And so, we've been really fortunate. But It's something I really believe in. (34:30 | Rachel Liverman)
Connect with Rachel Liverman:
https://www.instagram.com/rachelista/
https://www.instagram.com/glowbar/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here.
Use the code FOUNDHER for 30% off.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Fountain. |
| 0:05.7 | You've probably heard me talk about my group mentorship, marketing made simple for small business. |
| 0:09.9 | We launched in the fall and nearly 50 women are currently inside learning simple but effective marketing skills to take their business to the next level. |
| 0:18.3 | Just this week, I received a message from one of the women inside that |
| 0:21.3 | said, I was just telling a friend how much I recommend working with you. While others may be good at |
| 0:26.2 | getting confidence and creative juices flowing from their clients, you're the first I've seen |
| 0:30.5 | to give tactical efficient, cost-effective solutions for fairly easy implementation. You are just |
| 0:37.0 | incredible. So what is marketing made simple |
| 0:39.6 | and what's all the hype about? Marketing made simple for small business is a group mentorship |
| 0:44.9 | program for women-owned businesses. You'll work to create effective content, messaging, |
| 0:49.6 | and a marketing process to connect with your community, build awareness, and drive sales. |
| 0:54.8 | This program combines small group strategy sessions, one-on-one Q&A, and accelerator calls, |
| 1:01.1 | community support, and a ton of digital resources designed to give you step-by-step |
| 1:05.5 | instructions and guidance that you need to grow your brand. |
| 1:09.0 | The good news, the doors are now open. You've been asking |
| 1:12.3 | and the new spring cohort is ready for enrollment. So when you use the code found her, not only will |
| 1:18.9 | you save 20% on a monthly or an annual membership, but you'll also get an Instagram audit and |
| 1:24.8 | customized content ideas from me to get you started in the Marketing |
| 1:28.8 | Made Simple program. What I'm seeing take place inside this community is absolutely astounding, |
| 1:34.7 | and I really hope to see you inside soon. If you have any questions, just shoot me a DM |
| 1:39.2 | or an email, Lindsay at Lindsaypinchuck.com. I am more than happy to answer them. And now on to today's show. |
| 1:47.9 | I love today's conversation because Rachel Liverman, founder and CEO of Globar, talks about |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.