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The Oprah Podcast

Building a Billion Dollar Brand with Anastasia Soare and Oprah

The Oprah Podcast

Harpo

Society & Culture

4.21.5K Ratings

🗓️ 21 October 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

Oprah sits down with the “Eyebrow Queen,” Anastasia Soare, to talk about how she escaped Communist Romania and built a billion-dollar beauty empire in the United States. The Anastasia Beverly Hills founder and CEO tells her only-in-America story in her inspiring new book, Raising Brows. Joining them are business mogul Kim Kardashian, Anastasia’s daughter, Claudia—now ABH president and creative director—and aspiring entrepreneurs looking for inspiration from Anastasia and Oprah. This podcast is a must-listen for anyone dreaming of starting their own business and wondering how to turn that dream into reality. This episode is presented by Walmart. Find Anastasia’s new book Raising Brows and so much more at Walmart.com. BUY THE BOOK! 'Raising Brows' by Anastasia Soare https://www.walmart.com/ip/Raising-Brows-My-Story-of-Building-a-Billion-Dollar-Beauty-Empire-Hardcover-9798217044542/15573815101 00:00:00 - Welcome Anastasia Soare, author of “Raising Brows” 00:03:11 – Meeting Oprah for the first time 00:05:12 – Starting out in America 00:09:13 – Lessons from her mother’s business 00:13:17 – Building a billion-dollar brand 00:18:58 – The key to following your dreams 00:19:35 – Welcome Kim Kardashian 00:21:25 – Kim on Anastasia’s success 00:22:08 – What Anastasia learned from Kim 00:24:07 – Scaling a business 00:26:48 – Owning your story 00:29:40 – Doing brows live on The Oprah Show 00:32:47 – Anastasia’s daughter Claudia 00:37:58 – Growing profitability 00:45:50 – Fearlessness as a business asset Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast: https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI https://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode of the Oprah podcast is presented by Walmart.

0:04.5

Kim Kardashian is joining us now from New York City.

0:07.4

Hello.

0:08.7

Couldn't miss this.

0:10.2

Oh.

0:11.3

I remember a 1 a.m.

0:13.2

And she has this light that she puts where she looks like a minor.

0:17.9

You know, with the...

0:18.5

Yes, yes, yes, yes.

0:19.2

We know that light.

0:20.1

And I've been in love ever since.

0:26.0

Hi there, and welcome to the Oprah podcast, where my goal is to bring you some inspiration.

0:33.8

Yes, and new ideas.

0:35.2

And definitely a lot of good vibrations, good energy.

0:40.2

That's what's important to me right now is using my gifts, my talents, my voice to spread positive things into the world.

0:49.2

So I thank you all for choosing to spend your valuable time here with us.

0:53.6

You know, I believe the United States of America

0:56.8

is just the greatest country the world has ever known

1:01.4

because nowhere else on earth could my story come to fruition

1:06.8

and nowhere else could my guest story be realized either. Only in America. When Anastasia

1:16.0

Suarez came to America in 1989, she was 31 years old, she had no money and a baby girl on her hip.

1:24.7

So let's talk about how this billion dollar empire started.

...

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