Building A $100M Business With ONE Product w/ Bryan Guadagno
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 ā¢ 793 Ratings
šļø 22 January 2024
ā±ļø 74 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
Bryan Guadagno has taken an unconventional approach to business by not diversifying his product line but instead going all-in on one unique niche, plant-based pasta.
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In this podcast he shares the journey of overcoming many setbacks and serious debts, building the brand up to a $10M company and he shares what it will take to scale up for an impressive $100M exit.
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As the CEO & Co-Founder of ItsSkinny.com, Bryan has a massive vision for delivering the most delicious pasta that will support gut health.
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If you're curious about the mindset and strategies that can turn a niche product like this into a multi-million dollar success story, this episode is a must-listen for entrepreneurs at any stage.
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Want to join us at The Capitalism Conference at Austin, TX on April 2024?Ā
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Get on the waitlist today at:
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To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
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http://www.Capitalism.com/Million
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Timestamps:
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(0:00) - Intro
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(2:10) - Bryanās Finance And Private Equity BackgroundĀ
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(6:40) - Getting Into The Pasta BusinessĀ
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(18:00) - Raising Money To Buy A BusinessĀ
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(23:00) - Launching Your First ProductĀ
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(44:00) - Their Second Big Product Under DevelopmentĀ
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(49:00) - How Future Sales Change Today's Cashflow Strategy
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(1:03:00) - Pulling Levers To Grow The BusinessĀ
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(1:09:00) - Bet On The Jockey As An Investor
Transcript
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| 0:00.0 | Can you build a hundred million dollar business with just one product? My formula for building a |
| 0:10.6 | million dollar business is four products at 25 sales a day at a $30 price point. That's a million |
| 0:17.1 | dollar business. But the person that I'm chatting with today flies in the face of that. |
| 0:22.0 | Instead of having several different products and getting to a million dollars, he has just one |
| 0:27.3 | core product that does over $10 million in sales, and he's pursuing $100 million valuation. |
| 0:33.7 | A year and a half ago, I invested in a company called It Skinny Pasta. |
| 0:40.8 | And I wanted to invest in this company because I genuinely loved the product. |
| 0:45.8 | I thought that they were doing something very unique and novel in a space that hadn't been changed in a long time. |
| 0:47.4 | However, they sell pasta. |
| 0:50.0 | It's 12 bucks. |
| 0:51.6 | It's really hard to build a multi-million dollar business selling products that are |
| 0:56.1 | 10, 12 or 15 dollars. But Brian has found a way to sustainably create a great product in a space |
| 1:04.3 | that hasn't been changed in many, many years. Brian's really honest in this interview that it has |
| 1:10.3 | not been an easy road. At one point, |
| 1:13.7 | he had $300,000 in debt that he didn't know how he was going to pay. He was worried that the business |
| 1:19.2 | was going to go under. And they found a way to make it through. And today they have sales that are |
| 1:25.1 | over $10 million with a very healthy valuation. |
| 1:28.7 | And now he's pursuing a $100 million exit. |
| 1:31.6 | That requires a different type of mindset. |
| 1:34.1 | It requires a different type of strategy. |
| 1:36.8 | And Brian shares how he's approaching it in this interview. |
| 1:40.7 | Brian, the way that I like to start these is by asking, how did you make your money? |
... |
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