Build Success You Can Duplicate: Creating A Franchise with Vanessa Bourne
CRAFTED Millionaire
Cayla Craft
4.9 • 1.3K Ratings
🗓️ 6 November 2023
⏱️ 41 minutes
🧾️ Download transcript
Summary
Create a franchise, build a brand that delivers a luxury experience, and prioritize your self care! These are all things I talk about with today’s guest, Vanessa Bourne.
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Follow Vanessa: @vanessabourne3
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Show Notes:
Welcome back crafted entrepreneurs today I'm joined by my friend Vanessa born, she is a mom and owner of several amazing studios including Box Haus where if you follow me on Instagram, you've seen me work out there. Vanessa has made an incredible living out of a health and wellness brand, having brick and mortar studios in the Orange County, LA area for the last 15 years. In this episode, we dive into how Vanessa her business to be able to franchise, how to brand your business in the luxury space, and surprising benefits of self care.
02:15 How were you able to create success so quickly within the small niche of pilates?
07:15 How did COVID-19 impact you as an entrepreneur in the fitness business?
12:45 Reopening fitness studios after COVID-19 closures.
20:00 What led you to begin franchising your business?
25:15 Creating a brand identity for a business in the luxury space.
29:30 Starting a boxing gym franchise with a focus on authenticity and intensity.
35:15 The surprising benefits for your business of focusing on your self care.
39:00 Tips for making a healthy lifestyle.
Transcript
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| 0:00.0 | Me and my business partner we took a loan from the bank, we took a loan from both of our parents, |
| 0:04.4 | plus the money that we had, and we kind of scrounged it all together and opened up that first location, |
| 0:09.6 | and it was like, this has to work. |
| 0:11.6 | You know, there was no option of like it not working and from the moment that we opened the door it pretty much took out. |
| 0:19.0 | Welcome to Crafted Entrepreneur, the podcast for investors and entrepreneurs looking to say on top of the |
| 0:25.5 | latest trends and strategies in your industry. |
| 0:29.1 | Give it up for your host. |
| 0:30.8 | Entrepreneur and investor, Kala Craft. |
| 0:34.0 | Hey, it's Kala, if you're ready to multiply your money and your opportunities, |
| 0:41.0 | you are in the right place. |
| 0:43.0 | My goal is to provide you with valuable insights |
| 0:45.9 | and actionable tips to help you succeed in your business, |
| 0:50.1 | your investments, and in your life. |
| 0:53.0 | Join me, industry experts, and successful investors |
| 0:57.0 | as we share our secrets to success. |
| 0:59.8 | Whether you're a seasoned pro or just starting out this podcast is for you. Remember She is a mom and she is a owner of actually several amazing |
| 1:27.8 | studios. |
| 1:28.8 | Box House, where if you follow me on Instagram, you've seen me work out there. |
| 1:32.6 | She also owns Echum Pilates in yoga, |
| 1:35.4 | and you've also seen me work out there too. |
| 1:37.6 | And if you're not following me on Instagram, |
| 1:39.1 | you start following me, because I'm always showing my workout. |
... |
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