This is episode number one thousand ninety seven with near a.

Welcome to the school of greatness.

My name is Lewis Howe's former pro athlete turned lifestyle entrepreneur.

And each week we bring you an inspiring person or message to help you discover how

to unlock your inner greatness.

Thanks for spending some time with me today.

Now let the class begin.

Sarah Blakely said don't be intimidated by what you don't know.

That can be your greatest strength and ensure you do things differently from everyone

else. And Tim Ferriss said focus on being productive instead of busy.

My guest today is near a.

Al and near rights, consults and teaches about the intersection of psychology,

technology and business near previously taught as a lecturer in marketing at the

Stanford Graduate School of Business.

And he's an active investor in habit forming technologies.

And he is the author of two best suddenly books.

The first one called hooked how to build habit forming products and indistractable.

How to control your attention and choose your life.

Both books I highly recommend and loved learning about using some of these strategies

in my business in life as well.

And in this episode we discuss how to form habits and what we misunderstand about them.

Also, how to gain control of where your attention goes.

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