Build As You Are: Personal Branding Without Perfection
Keep it Positive, Sweetie
The Black Effect Podcast Network and iHeartPodcasts
4.9 • 2.3K Ratings
🗓️ 3 May 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
In PT.1 of this solo episode, Crystal breaks down what it really looks like to build a personal brand while you’re still becoming. From navigating pressure to be perfect to staying consistent, avoiding burnout, and building a brand beyond social media, this conversation is a reminder that you don’t have to have everything figured out to get started.
Your brand isn’t something you wait to become; it’s something you build as you are.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:04.5 | Calling all my sweeties to the forefront. |
| 0:07.2 | I'm your host, Chris Renee Hazlett, and this is the Keep It Posit Sweetie Show. |
| 0:14.4 | Welcome to Keep It Posit, Sweetie, the place where we heal, grow, and learn together. |
| 0:18.9 | Today is even more special because it's just me and my |
| 0:21.8 | sweeties. It was important that I do this solo episode since I get so many questions about my |
| 0:27.3 | personal branding, showing up online, and what it really looks like to build a brand while |
| 0:32.2 | you're still becoming. Because I think a lot of people feel like they need to just have everything figured out before they show up. |
| 0:39.6 | And that's just not the truth. |
| 0:41.3 | So get ready. |
| 0:42.4 | This is going to be so, so good. |
| 0:44.5 | I hope you enjoy it. |
| 0:46.3 | Shelly. |
| 0:47.1 | Yes, this is exciting. |
| 0:48.2 | This is exciting. |
| 0:49.7 | Solo episode. |
| 0:51.2 | Yes. |
| 0:52.1 | So we're going to talk about just some personal branding, which you're so great at. |
| 0:56.0 | You do it so effortlessly, and I know that people are really wanting to know more. |
| 1:00.0 | So we're going to just jump into it. |
| 1:02.0 | So first you'll start with IG. |
... |
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