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The Jasmine Star Show

Build an Offer Suite that Retains Customers and Increases Revenue

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.92.7K Ratings

🗓️ 14 November 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open!>>>>>>>>>>>>>>They’re asking questions about your other offers…They've reached their initial goals…They’re raving about their experience…These are just a few of the signs that a client (or customer!) is ready for the “next steps” with you.And this is why you must have a st...

Transcript

Click on a timestamp to play from that location

0:00.0

We have to be able to hold down into that and resist the temptation to say, I need to do it and it's going to look a certain way.

0:06.0

No, no, no. We're going to have a series of tests and we're going to get data and analytics.

0:10.4

And then we're going to figure out this is going to be the first way we're going to try it strategically.

0:14.5

And guess what? We're going to have to tweak and change again.

0:16.2

The second way we're going to do this strategically. You're going to have to continue to repeat that process until you know your system is buttoned in and then you say, now we're pushing on the gas.

0:23.9

Welcome to the Jasmine Star Show, a place where we talk about mindset, business, and today

0:28.9

creating a client continuum, or in other words, building a specific path for clients to keep

0:34.5

on and coming back and we're buying from you. So let's start here. I don't think

0:39.1

I've really spoken about my first digital offer. So let's go back to 2009. At this time, I was

0:44.6

building my name in the photography industry and I was speaking on stages. I was traveling the world

0:49.7

and I was working with amazing magazines and clients. I was also blogging daily about my life and my

0:55.9

business. This was before social media. So my blog was the platform that I connected and I engaged

1:00.9

with most people. I was writing educational content about the business of photography,

1:05.5

as well as my progression of my career. Now, people would leave comments and send emails asking for more content

1:12.6

and the ways, you know, they can build their photography businesses too. At the time, I had no

1:17.2

idea how to create, sell, or even market a digital product. So I simply started to test ideas.

1:23.8

Most of them were just PDFs. Like, I'm just going to test because it was like, what's the easiest path for me to test an idea whether or not I could sell something? I used a template

1:31.6

storefront from a site that allowed me to upload content and then I could assign a price

1:36.8

and then receive payments. Super basic. I called it the Jasmine Star store. Oh, I know. It's like

1:42.5

so unique. But I was focusing on branding my name.

1:45.5

I was like a big push at the time. It was ridiculously simple. Like the page, the store itself,

1:50.5

building it was not that easy, but just there was nothing fancy to it. But everything felt new.

...

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