Build A Business Beyond Social Media: PR Strategies to to Elevate Your Business - RVE #362
The RV Entrepreneur
RV LIFE
4.8 • 544 Ratings
🗓️ 3 October 2024
⏱️ 46 minutes
🧾️ Download transcript
Summary
Looking to get your brand featured in the media? Need guidance from a top PR expert? This episode is just what you need! Heather Holmes, the founder and CEO of Publicity For Good, brings over a decade of experience as a publicist with a mission to help purpose-driven consumer brands expand their reach, build credibility, and make a positive impact. Remarkably, she grew Publicity For Good into a seven-figure company while living and working from her family's Airstream for 3 1/2 years as they traveled across America.
In this episode you'll learn:
- Heather's intentional decision to live in an Airstream while building her business
- Benefits of PR
- How to craft a compelling story
- Different types of media
- Common misconceptions and value of PR
- PR strategies for entrepreneurs starting out
- Hiring a PR firm and when to work with one
- Low cost and creative PR strategies
- How to build confidence in pitching to the media.
Connect with Heather:
https://www.instagram.com/publicity.for.good/
https://www.instagram.com/heatherdesantis/
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THE RV ENTREPRENEUR
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Transcript
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| 0:00.0 | I believe that PR is the fastest way to stand out in a very saturated market. |
| 0:07.7 | Welcome to the RV Entrepreneur Podcast. |
| 0:11.0 | The weekly show for nomads, work campers, RVers, and entrepreneurs looking to earn a living |
| 0:16.0 | or build a business while enjoying the RV lifestyle. |
| 0:19.4 | This week's host is Rose Willard. Let's settle in and enjoy the RV Entrepreneur podcast brought to you by RV Life. Hey friends and fellow entrepreneurs. Welcome back to the RV Entrepreneur podcast. I'm Rose Willard, your host this week, and today we're diving deep into the |
| 0:38.9 | world of PR with someone who knows the ins and outs of both working on the road and the media |
| 0:44.7 | landscape, Heather Holmes. She's a publicist with over a decade of experience and the founder |
| 0:50.6 | and CEO of publicity for good. And she joins us to share her incredible journey from working in traditional PR |
| 0:57.9 | to building and scaling her own successful seven-figure firm |
| 1:01.9 | while living full-time for three and a half years in an airstream during the pandemic. |
| 1:08.0 | She's helped over 200 purpose-driven brands achieve media success, earn features |
| 1:12.9 | in major publications such as Forbes, Entrepreneur, ABC, CBS, NBC, and Fox. Heather and her family |
| 1:21.0 | continues to do good by living off the land on a 22-acre homestead in the mountains of North |
| 1:26.2 | Carolina, and she's here today to help |
| 1:28.6 | RV entrepreneurs like you understand how PR can be a game changer for your brand. |
| 1:34.5 | In this episode, we dive into all things PR, which is great because I was, and I'm sure |
| 1:40.3 | some of you are, a little unclear about what PR really is and how and when to effectively |
| 1:46.2 | use it. In our conversation, Heather takes us through the essential elements of storytelling, |
| 1:52.0 | how to effectively navigate different types of media, owned, earned, and shared, and why |
| 1:57.2 | understanding these distinctions can make or break your PR strategy. |
| 2:01.6 | She also shares practical tips on crafting a compelling narrative that resonates with your audience |
| 2:07.9 | and how PR can help you reach new customers, build credibility, and ultimately drive sales. |
... |
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