Hey everyone, welcome back to the show. Today I'm going to share with you how to build a million

dollar business starting with an audience of as little as 100 people, which sounds super hypey,

except for the fact that I've seen this happen multiple times. I have done this in my own businesses, and the

businesses in our portfolio start with this core thesis. I have been teaching a concept inside of

our membership at capitalism.com for years now, that you always start with a person that you

are selling to. Because it is really hard to sell product.

It's really difficult to draw attention to a thing that you want to sell.

But it is really easy to talk to people.

And it is very logical and natural to get in front of people that are the ideal people who want

to buy your stuff. And when you do that, when you speak to people who will ideally be your

best customers and you get them in your control, then building a seven-figure business happens very naturally on the

other side of that. But I have discovered that this is a concept that is very difficult to make the

switch into because most entrepreneurs get into this game because they want to make money,

because they want to sell stuff. And they come up make money, because they want to sell stuff.

And they come up with a thing that they want to sell, and then they go to sell that thing,

and they really struggle. They do a bunch of things in order to sell more stuff, like they run ads,

or they sponsor influencers, or they create a bunch of content, or they learn copywriting and

persuasion, they build sales teams. These are all good tactics. These are all good strategies.

But oftentimes, we do it as a way to compensate for the fact that we are not connecting with the

people who want to buy our stuff. For example, I have a brand

in our portfolio. I invest in a lot of mostly e-commerce companies, and one of the brands in our

portfolio is plateaued right now. They're having a hard time growing past about a half a million

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