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Hodgetwins

Bud Light CEO Gets Called Out By Kevin O'Leary for Recent LGBTQ Controversy

Hodgetwins

Keith & Kevin Hodge

Politics, News

4.85.9K Ratings

🗓️ 27 May 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

Bud Light CEO Gets Called Out By Kevin O'Leary for Recent LGBTQ Controversy

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Transcript

Click on a timestamp to play from that location

0:00.0

I knew

0:03.1

Got one more show for y'all got a damn good show damn good show

0:08.0

Jeb no lyrics. Yeah, he threw the CEO a buttlight under the bus and you know what he or she deserves it

0:14.3

I think he put up a video might be trans

0:17.2

Not doubt it. Well Bud Light has become the poster boy for

0:22.4

Brand mismanagement is probably a good lesson for every CEO in every sector of the economy

0:27.9

Then I certainly talked all my CEOs about this because

0:31.4

Here we are talking about it in its second month. Yeah, I'll be teaching this with at Harvard. There's no question about it

0:39.6

When you take polarized positions on any narrative

0:44.2

You are going to alienate 50% of your consumer 100% of the time

0:51.9

Republican strength beer Democrat strength beer some believe in the gender neutrality

0:57.9

Some don't but they all consume your product

1:01.6

So if you know that with certainty and you have billions of dollars of capitalization at stake

1:08.2

Why would you go down that road in the first place?

1:11.0

And so if I were a board member there saying

1:15.4

Show me who's responsible for this because at the end of the day when you go into new territory consumer goods or services

1:23.0

Like changing the flavor as coke found out decades ago. Yeah

1:27.4

You need to own that as the CEO if you're the man or woman running this thing you need to own it

1:32.5

100% because you can't blame it on a brand manager. You can't blame it on an advertising agency. You own it

1:39.5

Yep, y'all heard that to see oh he needs to swing

1:46.1

Figuratively, yeah

1:48.9

Metaphorically

...

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