4.8 • 5.9K Ratings
🗓️ 27 May 2023
⏱️ 9 minutes
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Bud Light CEO Gets Called Out By Kevin O'Leary for Recent LGBTQ Controversy
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--- Support this podcast: https://podcasters.spotify.com/pod/show/hodgetwins/supportClick on a timestamp to play from that location
0:00.0 | I knew |
0:03.1 | Got one more show for y'all got a damn good show damn good show |
0:08.0 | Jeb no lyrics. Yeah, he threw the CEO a buttlight under the bus and you know what he or she deserves it |
0:14.3 | I think he put up a video might be trans |
0:17.2 | Not doubt it. Well Bud Light has become the poster boy for |
0:22.4 | Brand mismanagement is probably a good lesson for every CEO in every sector of the economy |
0:27.9 | Then I certainly talked all my CEOs about this because |
0:31.4 | Here we are talking about it in its second month. Yeah, I'll be teaching this with at Harvard. There's no question about it |
0:39.6 | When you take polarized positions on any narrative |
0:44.2 | You are going to alienate 50% of your consumer 100% of the time |
0:51.9 | Republican strength beer Democrat strength beer some believe in the gender neutrality |
0:57.9 | Some don't but they all consume your product |
1:01.6 | So if you know that with certainty and you have billions of dollars of capitalization at stake |
1:08.2 | Why would you go down that road in the first place? |
1:11.0 | And so if I were a board member there saying |
1:15.4 | Show me who's responsible for this because at the end of the day when you go into new territory consumer goods or services |
1:23.0 | Like changing the flavor as coke found out decades ago. Yeah |
1:27.4 | You need to own that as the CEO if you're the man or woman running this thing you need to own it |
1:32.5 | 100% because you can't blame it on a brand manager. You can't blame it on an advertising agency. You own it |
1:39.5 | Yep, y'all heard that to see oh he needs to swing |
1:46.1 | Figuratively, yeah |
1:48.9 | Metaphorically |
... |
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