One of the experiences I trust every home brewer shares is the feeling of awe that comes from witnessing the conversion of Wirt into beer through the fermentation process.

Even after 15 years, I still get giddy when I see the first signs of airlock activity, a nice fluffy croyson developing on top of my beer.

The worst is when this takes too long. You all know the anxiety that comes from checking on a batch a day after pitching and seeing no action.

This is why we love Imperial yeast who pack 200 billion cells of the purest yeast

into each pitch right pouch which assures quick starts, healthy fermentation, and predictably

great results.

I strongly urge all of our listeners to check out everything

Imperial Yeast has to offer and let them know that you appreciate their

support of the Brulosophy podcast while you're at it. All right, on to the

show.

As I imagine is the case for most people listening to this show, my first

introduction to beer involved fizzy yellow lager which in my case came from a

red and white can. Now I've little doubt that Budweiser Miller and Coors are some of the

biggest gateway beers out there, the spark that said ablaze many a drinkers love of craft beer, which then resulted in their aberrants for the former.

This is the Brullosophy podcast, I'm your host, Marshall Shot, and you're listening to the second in our

Brews View series where we share our unabashed opinions on a topic of

importance to Brewers and beer drinkers. Joining me to discuss the various

aspects of so-called big beer is not only contributor Matt Del Fiaco but my brother-in-law

Uncle Joe Schmidt.

Hey Marshall, really excited to talk about this one just because it is one of the, it's one of the more

I think seriously taken topics in brewing especially and it's one of those things where you have opinions that range just all over the place like there's some people who are like won't buy big beer won't buy won't buy big beer won't you know don't want to support any

of the brands that they have invested in and then you have people maybe a

...