Bryan Offutt: Former Vice President of Global Brand Marketing for Under Armour Outdoor, Co-Founder of E3 Ranch

Team Never Quit

Marcus Luttrell

Personal Journals, Society & Culture, Education, Health & Fitness, Mental Health, Self-improvement

4.9 • 6K Ratings

🗓️ 11 December 2019

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, Bryan Offutt joins us on the show to talk about his incredible 16 years at Under Armor, where he played a key role in their product line development and marketing strategies, eventually rocketing Under Armour from a 5 million to a 5 billion dollar international clothing line powerhouse. Bryan started in the warehouse and worked his way up to becoming the face of the Under armor brand, and eventually lead the Military/Tactical Category through forging impactful relationships with US Special Forces, and founding the company’s philanthropic military initiative, UA Freedom. Under Bryan’s leadership, Under Armour was named the #1 “most admired brand” amongst hunters, anglers and shooting sportsmen. Support the show.

Transcript

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0:00.0	Looking for ways to use less fuel.
0:01.9	At SO, we can help.
0:03.6	Small changes we can make today
0:05.2	can start to help win the energy challenges we all face.
0:08.4	Like your choice of fuel,
0:09.9	making the fuel you buy go further,
0:11.6	and even finding alternatives to using it in the first place.
0:15.1	We call this Thoughtful Driving.
0:17.5	The journey won't be easy,
0:18.9	but we want to start it with you.
0:20.9	Not what you're expecting to hear from a fuel company.
0:23.6	Well, at SO, we think it's time that changed.
0:26.3	Search SO Thoughtful Driving for changes we can all start to make today.
0:30.2	The Westwood One podcast network.
0:35.1	So if you could find a place or find a team,
0:38.5	or be around people that are just good people,
0:42.0	you know, that are like you,
0:44.1	I think it's a winning scenario.
0:46.4	I really do.
0:56.7	All right, everybody.
0:59.2	Welcome back to the TNQ podcast.
1:01.8	I'm your host, Marcus Matrell.
	...

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