Want to hear something insane? At 24, I was broke. By 27, I became a millionaire. And at 45, I make over

$100 million a year. No trust fund, no handouts. I just had to learn a few brutal truths that

nobody teaches. And to be honest, they gave me an unfair advantage in business. So I'm going to be

sharing these brutal truths to you one by one. Now let's start with the one that changed

everything for me. Number one, sell before you build. The idea of finding a customer,

selling the thing before you ever build it, is the unfair advantage. When I launched my company

Flowtown, we literally made a fake wireframe of like the whole product. I wanted to see if people would actually buy

before I built anything. So we just faked it. We called it Wizard of Ozzing. We didn't build

any software because that is the hardest part is validating if your business idea is wanted by

anybody. Welcome to the Martel method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at Martel Method.com.

So the first step to gaining an unfair advantage is getting money before you waste time building

something nobody wants. But how do you get people to give you their money? Number two, make an

irresistible offer. To get anybody to part with their money, you need to make an offer. They can't

say no to. So how do you create an offer that's

impossible to resist? There's a couple boxes your offer needs to tick. Number one, outcome. Is it a

clear and valuable transformation? Number two, speed to result. Can you get them that outcome fast?

To the degree, you can communicate the speed to the result,

the thing they bought and the result in their life, as fast as you can communicate that they'll get

that, that makes the offer irresistible. Number three, risk reversal. Can you remove their fear

of saying yes? Ask yourself, what is it about what I'm selling that would get them concerned about buying?

Is it that you look too young? You don't have other customers. What if it doesn't work for them?

Make the risk reversal. What's the guarantee? What's the structure? How do you make the offer so

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