Welcome to the Audible, presented by Trader Joe's.

I'm Stuart Mandel, joined, as always, by Bruce Feldman.

Big week for Bruce.

His latest book, Flip the Script with Ed Ogeron, is now available.

Anywhere You Buy Books, came out this week.

And while there is some college football news, we definitely need to discuss involving Wisconsin.

I just thought this would be a good opportunity, Bruce, for you to talk a little bit about the book.

I read it.

I enjoyed it.

And I have a couple things that I want to highlight from it.

But first of all, why don't you tell people how it came together.

Obviously, you know, you've known him since Meat Market, but how did this one come together?

Well, it is about kind of connects back to Meek Market.

So I did that book in 2007, and it was really fascinating to work on.

And I learned a ton beyond just recruiting about how

college football programs run. And so I had kept in touch with Ogeron over the years. And obviously

when he was the interim head coach at USC, I was around, you know, a decent amount there because I

lived not far from USC.

And I would get asked a lot over the years, hey, are you ever going to do a sequel to Meat Market?

I love that book, this or that.

And I just didn't think I was going to because I just didn't think the story was right

or I would have the energy to do it the right way and I think

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