Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

Hey guys, on episode one of Blind Brown Paper Bags, which I think I called Brown Bags the whole time, but anyway,

we're gonna officially call it Brown Paper, Brown, Blind Brown Paper Bags. Triple B, on episode one of Blind Brown Paper Bags,

you'll hear things like this.

But this one almost smells like you took an aluminum bath when you were like in Little League, and you had a bunch of strawberries,

and you started smashing the strawberries, and then you smelled the baseball bat and the strawberries.

Who does that? You should raise the bombs.

Who does that?

No, this is like you went on a barbecue, and someone gave you a piece of pie to take home in aluminum, and then you opened it up.

That's like the normal thing versus like the physical, violent way that you...

Hey everybody, this is Gary Vayner Chuck, and this is a new...

I'm definitely gonna do this more than once, but maybe it won't be a two thing ever, but I doubt it.

I think this could become a new standard.

As many of you know who are listening, I grew up in the wine world, and I've been trying to figure out ways to spend more time in it.

I miss it in a lot of ways with all the stuff I've been doing in tech and entrepreneurship.

And so, as my podcast continues to evolve, in December, we re-branded it to the GaryVee audio experience,

which allowed me to do a lot more things with it.

Obviously, there's keynotes, there's original content that I'm making for some rants, but this one is completely straight to podcast.

It's something I'm calling Brown bags.

So this is episode one, Brown bags within the GaryVee audio experience.

And this comes from the favorite thing that ever happened while I was in the wine world for the first kind of 20 years of my professional life,

which is when you really get nerdy about wine, you start getting to a place where you're trying to figure out how good you are at it.

...