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Merriam-Webster's Word of the Day

brouhaha

Merriam-Webster's Word of the Day

Merriam-Webster

Arts, Literature, Language Courses, Education

4.31.2K Ratings

🗓️ 27 July 2025

⏱️ 2 minutes

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Summary

Merriam-Webster's Word of the Day for July 27, 2025 is:

brouhaha • \BROO-hah-hah\  • noun

Brouhaha is a synonym of both uproar and hubbub that refers to great excitement or concern about something.

// A brouhaha erupted over the bill, even though the opposing party stood to gain just as much from its passage.

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Examples:

“Ultimately, like much of the population, [mountain lion] P-22 seemed to be making do with what he had. His crawl-space sit-in, which dominated the local news media for a couple of days, felt like a moment of accommodation. In the face of feeble attempts to get him to move—lights were flashed, sticks were waved, a tennis-ball cannon was deployed—P-22 stared out with an imperturbable expression that members of cat households recognized instantly. It said, ‘What?’ At night, once the brouhaha had died down, P-22 slipped back into the park.” — Alex Ross, The New Yorker, 3 Apr. 2023

Did you know?

The English language borrowed brouhaha directly from French in the late 19th century, but its origins beyond that are uncertain—not the subject of a noisy brouhaha but perhaps a little modest debate. What’s less arguable is that brouhaha is fun to say, as are many of its synonyms, including hubbub, williwaw, hullabaloo, bobbery, and kerfuffle. Many of these, like brouhaha, tend to suggest a certain judgment that the reason for all the foofaraw is a bit silly, or at least not worth getting all worked up about. A dad joke, for example, might cause a brouhaha, even though it’s really no reason for an uproar to brew. Haha!



Transcript

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0:00.0

It's the Word of the Day for July 27th.

0:12.0

Today's word is Bruhaha, spelled B-R-O-U-H-A-H-A.

0:18.0

Bruhaha is a noun.

0:19.0

It's a synonym of both the words uproar and hubbub that refers to great

0:24.1

excitement or concern about something. Here's the word used in a sentence from the New Yorker by

0:28.8

Alex Ross. Ultimately, like much of the population, Mountain Lion P-2-2 seemed to be making

0:35.7

due with what he had. His crawl space sit-in, which dominated the local news

0:41.0

media for a couple of days, felt like a moment of accommodation. In the face of feeble attempts to get him

0:47.9

to move, lights were flashed, sticks were waved, a tennis ball cannon was deployed, P2-2 stared out with an imperturbable expression

0:56.7

that members of cat households recognized instantly. It said, what? At night, once the brouhaha,

1:04.1

had died down, P-2-2 slipped back into the park. The English language borrowed the word brouhaha

1:10.6

directly from French in the late

1:12.7

19th century, but its origins beyond that are uncertain, not the subject of a noisy brouhaha,

1:19.4

but perhaps a little modest debate. What's less arguable is that brouhaha is fun to say, as are many

1:26.4

of its synonyms, including hubbub, Willowah,

1:30.1

hullabaloo, bobbary, and kerfuffle.

1:33.1

Many of these, like brouhaha, tend to suggest a certain judgment that the reason for all the

1:39.9

fufara is a bit silly, or at least not worth getting all worked up about. A dad joke, for example,

1:46.4

might cause a brew-haha, even though it's really no reason for an uproar to brew.

1:51.5

Ha-ha. With your word of the day, I'm Peter Sokolowski.

1:57.0

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