Brooklyn Delhi’s Chitra Agrawal On Bootstrapping And Building A Business

Radio Cherry Bombe

The Cherry Bombe Podcast Network

Restaurants, 591312, Business, Arts, Food Radio, Interviews, Kerry Diamond, Female Chefs, Radio Cherry Bombe, Entrepreneurs, Society & Culture, Women, Careers, Women In Food, Food, Cherry Bombe Magazine, Talk Radio, Chefs, Restaurateurs

4.6 • 592 Ratings

🗓️ 18 April 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Entrepreneur Chitra Agrawal has faced some challenging moments as the founder of Indian condiments line Brooklyn Delhi. But a great product, a lot of hard work, and some quick thinking got her through the rough patches. Chitra, who is also the author of the cookbook "Vibrant India" and a mom of two, joins host Kerry Diamond to talk about the ups and downs, why she’s remained an independent and fully-bootstrapped business all these years, and how Trader Joe’s came to launch a copycat product without her involvement. (We did reach out to Trader Joe’s for comment and will update if we hear from them). Thank you to Mommenpop for sponsoring this episode. Learn more at mommenpop.com. Radio Cherry Bombe is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La. Subscribe to our newsletter and check out past episodes and transcripts here! More on Chitra: Instagram, Brooklyn Delhi, Vibrant India

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, boys and girls are all fired up.
0:07.0	Hi everyone, you are listening to Radio Cherry Bomb, and I'm your host, Carrie Diamond, coming to you from Rockefeller Center in the heart of New York City. Each week, we talk to the coolest culinary personalities around, the folks shaping and shaking up the food scene. Today's guest is Chithra Agrawal, founder of Brooklyn Deli and author of Vibrant India.
0:38.8	Brooklyn Deli is a line of Indian-inspired condiments and sauces inspired by the flavors and food that Chithra loved growing up.
0:46.5	She hustled her heart out for years to get her brand off the ground, onto grocery shelves, and into pantries across America.
0:54.0	Chithra joins us today to share her story and share how she and Brooklyn Deli are doing today.
0:59.9	This episode is sponsored by Mom and Pop.
1:02.2	In the spring and summer, there is nothing I love more than a Spritz.
1:05.4	In fact, I had one just last night.
1:07.6	If you, too, love a Spritz, you need to know about Mom and Pop. The Aparative brand made
1:12.7	in Napa, California, with peak season, local organic citrus, and chardonnay by winemaker Samantha Sheehan.
1:20.1	Mom and Pop contains no added sugar, flavors, or colorings. The vibrant color and subtle sweetness
1:25.8	come from the fruit. I only discovered recently that two of my favorite, well, former favorite,
1:31.9	aperitifs get their bright hues for food coloring.
1:34.8	That is not what I'm looking for.
1:36.6	Instead, I'll be swapping in Mom and Pop's Seville Orange, Ruby Grapefruit, or Blood Orange.
1:42.1	And trust me when I tell you, mom and pop is going to be your new
1:45.6	favorite spritz ingredient. Try mom and pop for yourself. You can order from their website,
1:50.2	momandpop.com, and while you're there, sign up for their newsletter and check out their recipes.
1:56.6	Happy sipping. What's going on at Cherrybaum HQ? Well, we are very excited that issue 19 is out in the world.
2:03.6	This issue of our print magazine is all about entrepreneurs, and yes, today's guest, Chithra, is in there.
2:09.4	You can order a copy from Cherrybom.com or from your favorite local book or magazine store.
2:15.2	You can find us in places like Casa Magazine's and Kitchen Arts
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Cherry Bombe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Cherry Bombe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.