Brooke Castillo: How To Make $100 Million Per Year
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 6 December 2021
⏱️ 41 minutes
🧾️ Download transcript
Summary
Brooke Castillo is the founder of The Life Coach School, a business already bringing in $50M annually.
In her talk at The Capitalism Conference she discuses with Ryan her plans for taking the business to $100M and the mindset necessarily for all entrepreneurs to find success and fulfillment in their work.
While many CEOs ask themselves how much they would like to sell for, Brooke asks, "How much money do I want to make per year with a business I love so much that I'd never want to sell?"
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Transcript
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| 0:00.0 | A lot of you are familiar with Brooke because of her work at the Life Coach School, because |
| 0:07.3 | she has one of the top business podcasts and has just stays there week after week after week. |
| 0:13.4 | Some of you are familiar with just her public work and her personal brand. |
| 0:18.8 | But what you don't see behind the scenes is both a very confident |
| 0:23.3 | and humble, caring, giving human being. So there's very few people who are the same |
| 0:29.7 | front stage as they are backstage, but Brooke is just as kind and giving and generous as she appears to be. |
| 0:38.9 | And she's one of my best friends in the entire world. |
| 0:41.4 | So thank you for being here. |
| 0:43.3 | I know you don't do public appearance. |
| 0:44.7 | You scared me there for a minute when you said, what you don't see behind the same. |
| 0:48.5 | So she never, ever does this. |
| 0:50.9 | And this is a personal favor to me. |
| 0:52.2 | So please say thank you one more time to Brooke is to you. Thank you. So Brooke, hey. Hi, Ryan. I want to kick things off with a question about |
| 1:06.3 | the $100 million goal. Okay. I want you to tell the story that you have, you have, your goal is to hit $100 million. |
| 1:14.3 | You're about halfway there right now. |
| 1:16.3 | And that's in recurring revenue, like yearly revenue. |
| 1:19.8 | Yeah, yeah. |
| 1:20.4 | Have $100 million. |
| 1:21.5 | Yeah, I actually, the question that you asked them was like how much you want to sell for? |
| 1:25.4 | Yeah. I think a much better question is how much do you want to make a year with a business you love so much you don't want to sell. |
| 1:31.1 | Yes. And yours is a hundred million. |
| 1:33.3 | 100 million a year. Yeah. Yeah. And I know, like right now you are, I never hear you doubt it. |
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