Welcome to the midweek on the media podcast. I'm Brooke Gladstone and I'm Michael

Oanger. Hey Brooke. Hi Micah. For this week's podcast we're going to do

something a little bit different. We're going to have a conversation, you and me,

about something that we're doing at the show

that's kind of big.

Yeah, it is big.

And that decision is for us hosts to start reading some of the ads that

listeners will hear on the podcast not on terrestrial radio of course that's got

different rules.

Now, we haven't read the ads on the podcast

until now, and there's a really good,

if obvious reason, why we're about to.

Because we as the hosts have not read the ads, this is kind of limited the amount of ads that

we can feature on the show. It's limited the number of ads that we can feature on the show.

It's limited the number of ads that the WNYC team can secure for us.

That's one reason why we're kind of rethinking this model.

The other reason that's a bit harder for us is that as many listeners

probably know, public media in general is going through a tough time.

There have been challenges after challenges,

particularly in the past year.

Recently, some outlets like Current and CNN

have reported that this month in mid-September our producing station

...