The planet's puppet masters almost surely have a plan.

There's clearly maybe something there be a morale of man.

And until you thoroughly tested every last close test it for you.

I find the more you think you know the less you really do.

Where would we be without THC?

Cause we know they're lying to us just don't know to what degree.

Where would we be without THC?

The higher sides at show, brick carol wood and company.

Yes people from sunny San Diego I'm Greg Carlwood and with everyone so charged up and firmly rooted in their camps we are in an era where it's hard to look at anything honestly and without triggering some knee jerk emotional response.

And even if you're willing to do that, parsing through the multi layered siops and honing in on the unadulterated truth is harder still.

Every major event and news story seems to be a labyrinth of lies and misdirection where peeling off each new layer can alter your outlook until you feel like you're in some demented funhouse hall of distorted mirrors.

Well much of what we've experienced lately from the last presidential election in the January 6th thing to the COVID op the shot in the Ukraine conflict revolve around the idea of perception management.

And making sure it's really hard to tell how isolated our radical opinions really are the TV talking heads are all reading the same script dissenting opinions are throttled online.

Critical experts have been outright banned from the discourse waves of sock puppet accounts regurgitate the exact same message and fictitious polls make it seem like everyone's on board but you.

Well today's guest Brooke Heinz knows this all too well and has actually been on the inside of a few left leaning strategy meetings about these very things.

And she's been courageous enough to write about them in depth and just how uncomfortable these things made her feel.

And that's on top of having a transient ischemic attack after her first Moderna dose and feeling the full weight of the COVID shot PR machine when she tried to be honest about it.

As for the rest of her career, she's an award winning advertising creative with 25 years experience crafting communication strategy for clients ranging from financial services and commercial real estate firms to candidates for office.

She's the executive producer for the progressive news network occasional writer at the Florida squeeze former alt weekly publisher and the brains behind a pretty killer sub stack.

So let's get into it breaking from the herd and more ways than one the communication strategy expert establishment critic and magically savvy sub stacker Brooke welcome to the higher side.

Wow, thank you that is such a.

I'm humbled by that introduction.

...