Hi, guys. Welcome back to Skinkier Anarchy. This is your host, Ekta. And today I have an amazing guest.

I am obsessed with her line. I think we all are. I know everyone out there has heard of Pacifica beauty.

So without further ado, I want to introduce you guys to Brooke Harvey Taylor, who is the founder

of this iconic iconic line. So welcome to the show. Brooke, I'm so, so humbled and honored to have you here.

Oh, thank you. Really sweet. I'm super happy to be here. And thanks for having me.

It's true, my pleasure. I would love to get started if you could take us back and tell us how the

whole concept came together for you for Pacifica, the whole journey.

Yeah, well, I can't tell our story without going back to my childhood. I think it really

formed so much of what became Pacifica. And I think for a lot of a lot of people are

formative years really have defined a lot of brands out there. And for me, I grew up in Montana

on a little cattle ranch. And we really lived with nature. And so I got to connect with nature in a

really intense way. And my mom grew a garden. We canned our own food. We raised our own animals.

And I had a horse. And I would ride around on my horse and imagine that I was

like an herbal healer. That was one of the games that I used to love to play.

And so, and then my sister and I were four age kids, which means, if you know,

that we would raise an animal, which we would basically turn into a pet. But we would raise a pig

or a lamb or a baby calf. And those animals would eventually sadly go to slaughter. But for us,

they became our pets. And they, because it's cold, they wound up sleeping in our room sometimes.

And so I really became attached to the animals. And my mom would tell us that we're selling them

at the, you know, to someone else. But really often, I think they would wind up in our freezer.

And that gave me a really different perspective. Once I realized as one, and once I got older on,

I really started understanding that these animals were being raised for food. And that it would,

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