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The Big Flop

Britney Spears, Guy Fieri, and Eva Longoria's Food Fails with Cody Rigsby and Amanda Hirsch | 61

The Big Flop

Wondery

Society & Culture, Comedy, Business

4.6884 Ratings

🗓️ 11 November 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

The restaurant business is tough: The margins are slim and the risk of failure is high—but that doesn’t stop celebrities from trying to open their own restaurants over and over again, even though they should definitely know it is a bad idea. Britney Spears had Nyla, Guy Fieri had Guy's American Kitchen & Bar, Eva Longoria had a steakhouse for women called SHe (that is not a typo), and they each went bust in their own special way.


Cody Rigsby (Peloton, Tactful Pettiness) and Amanda Hirsch (Not Skinny But Not Fat) join Misha to dish on three failed celebrity restaurants


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Transcript

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0:00.0

Wondery Plus subscribers can listen to the Big Flop early and ad-free.

0:05.3

Join Wondery Plus in the Wondery app or on Apple Podcasts.

0:17.2

It's a June night in 2002 and restaurateur Bobby Ocks should be having the best night of his life.

0:25.3

He's standing in the middle of his newest restaurant, Naila, and the drinks are flowing and the music is bumping.

0:34.1

It's Naila's grand opening, and he spent $300,000 on this shindig, a soire fit for a star.

0:44.8

You see, Naila is a celebrity restaurant, and in 2002 there is no bigger star to have as the face of your business than Bobby's business partner.

0:56.5

That's right.

0:57.9

It's Britney, bitch.

1:00.9

But even with Britney Spears stamp of approval, Bobby knows that celebrity-backed restaurants are a massive risk.

1:09.0

The list of failed celebrity restaurants is longer than the

1:12.9

menu at a cheesecake factory. But Bobby's not sweating. There's nothing like some paparazzi photos

1:19.5

to bring customers in the doors. And all of Brittany's friends are coming tonight. Brad Pitt,

1:26.4

Jennifer Aniston, Justin Timberlake, the whole

1:29.3

crew. Bobby looks around the room. He sees Brittany talking with her family. At least she came to her own party,

1:38.8

but there's no Brad, no Jennifer, no Justin. In the corner, he spots Donald Trump and Rudy Giuliani. Aside from

1:48.3

Brittany, those two are the closest thing that this party has to celebrity guests. Bobby runs out to

1:54.7

the sidewalk to take a look around. Maybe the guests are having trouble finding the entrance.

2:00.5

It's a miserable, rainy night, and he's getting soaked.

2:04.3

But the only people outside are the bored NYPD officers who shut down the entire block

2:10.4

because they thought this was going to be the biggest party of the year.

2:15.3

Where the heck is everybody?

2:21.1

What if nobody shows up tomorrow tomorrow or the day after that? There's no way Brittany's restaurant will end up like all those other celebrity restaurants,

...

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