Brita and Bryce Lundberg: When Rice = Family
Food with Mark Bittman
Sweetness and Light
4.9 • 947 Ratings
🗓️ 13 December 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
The father-daughter farmer duo, of Lundberg Family Farms, talk to Mark and Kate about making the right choices in farming for four generations, the organic spectrum, why working together is so wonderful, and why you might want to taste your soil. (Plus – what does "regenerative" actually mean?)
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Transcript
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| 0:00.0 | Welcome to Food with Mark Bitman. |
| 0:05.3 | As usual, you can email us at Food at Markbitman.com, and we'd love to hear from you. |
| 0:11.1 | We will answer you. |
| 0:12.1 | Check us out also at bitmanproject.com, where you will find the ability to subscribe to our thrice weekly newsletter on an ever-changing variety of topics, |
| 0:23.7 | all food-related. |
| 0:24.9 | You can also find there our thousand or so trite and true favorite, beautifully shot, |
| 0:31.4 | wonderfully tested, fantastically simple recipes and other goodies. |
| 0:37.0 | Subscribe to this podcast too when you get a chance and please rate us when you can. |
| 0:41.9 | On the website this week, bitmanproject.com, you'll find a reprint of a civil eats piece |
| 0:47.3 | with short pieces by a number of food luminaries and me as well about what to expect regarding food in the new |
| 0:57.0 | administration that's in reference to the events of early November as we now call them you'll also |
| 1:03.1 | find our 2024 holiday gift guide which is awesome Kate works very hard on this very few things |
| 1:09.2 | on this list are pricey this year and everything we think |
| 1:14.1 | we make most food lovers happy. So check that out. Again, subscribe to the newsletter, |
| 1:18.9 | subscribe to the podcast. I'll be right back. Like, I'm guessing many of you, I have been using Lundberg rice nearly forever. |
| 1:46.4 | It tastes good. There are tons of varieties. |
| 1:53.2 | It's easy to find. And perhaps, most importantly, it's farmed in California in a way that in a utopian world, all rice would be. That is, it's what they call regenerative organic. Certified, |
| 2:00.4 | which will explain in today's podcast, and a much more |
| 2:04.0 | interesting label than it sounds. Not to mention that the business is almost 100 years old, |
| 2:09.3 | spanning four generations. We particularly like that. Today, Kate and I talk to the current generation, |
| 2:15.3 | that is Bryce Lundberg and Brita Lundberg, father and |
| 2:18.3 | daughter. Less than a year ago, Kate and Brita met at a party held by Lundberg and by our friend |
... |
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