Brit Morin (Brit + Co) - Inspiring Creativity with Great Content

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 18 November 2015

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brit Morin, founder and CEO of Brit + Co, describes her path and motivation for launching a platform that aims to inspire women and girls to be creative through compelling content such as videos, online classes and do-it-yourself kits. Morin explains how creativity is sparked by rekindling that playful spirit from our youth and stems from the primal instinct to make things.

Transcript

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0:00.0	You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.
0:10.0	You can find podcasts and videos of these lectures online at eChorner.standford.edu.
0:16.0	Today we have a very special guest. It is my pleasure to welcome Britt Moran. She's an entrepreneur,
0:24.8	an author, and the founder and CEO of Britt & Co, which is an online platform for do-it-yourself
0:31.2	projects aimed at women and girls. Britt worked at both Apple and Google, and in 2011 when she was only 25 years old, she
0:39.3	left Google to start Britt & Co, which is more than 10 million monthly users. Please
0:44.7	join me in welcoming Brett.
0:46.8	Thank you. Thanks for having me here. I am originally from Texas. I went to UT, so I didn't think that the first time I would be in front of a classroom would be outside of my home state, but it's great to be here.
1:01.0	Raise your hand if you've heard of Britton Co or know of Britton Co. before this, okay, awesome, good. Before you even did that intro. I'm going to have a pretty candid discussion with you guys today.
1:12.6	I'm going to tell you about kind of my path to becoming an entrepreneur, the hard times, the happy times.
1:18.6	It's been four years now as of Monday that I've started Britain Co.
1:23.6	I did it all by myself in the very beginning, literally alone in my apartment in San Francisco.
1:30.3	Now we have a team of over 80 people, have raised over 30 million in funding.
1:34.3	So I'll tell you all about that.
1:36.3	I'm also going to talk a lot about creativity and why I think it's important, not just for us as human beings,
1:42.3	but for society at large and how it ties into the maker movement,
1:47.0	which is something I'm very passionate about as well.
1:50.0	But before we get started, I wanted to paint the mission of Britain Co, especially for those of you who might not have known about Britain Co before today.
1:58.0	And this started as an experiment that we did. I had the hypothesis when I was
2:03.3	starting this company that adults, and especially adult women, don't think they are very creative.
2:10.7	My girlfriends all the time, and even myself occasionally, would just say literally things like,
2:15.6	ugh, I wish I were creative, I wish I were an artist.
	...

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