In this episode of Boss Files, you know, we launched it with just me, literally, in my dining room.

Most startups start with an entrepreneur in the garage.

I was in my dining room.

I was cooking and making crafts.

Britt Morin.

She's the founder and CEO of Britt & Co.

A leader in the do-it-yourself maker movement.

How she instills what she calls creative confidence in her users.

I think that we are the thing that gets in our way. Like we are our own. We are the thing that gets in our way. We are our own roadblocks. We tell ourselves we can't do it. We tell ourselves we aren't good enough. We are more risk averse than men. I mean, there's scientific studies around that. and if we can just build up our own self-confidence a little bit more,

and that doesn't mean we have to be egocentric. It just means we have to feel

like we can do it. And if not, let's fake it until we make it.

80% of her board is women. Plus, an internship ad she found on Craigslist that landed her a job

at Apple. A former Google employee,

she credits Marissa Meyer for teaching her leadership and why she decided to get political in the

2016 election and lost a major advertiser as a result. So was it worth it? Of course, she says. Here's my conversation with Britt Morin.

Britt, thank you for being here. Thanks for having me. It's a pleasure. I watched you from afar

many times. Like I flip on the Today Show and there you are and all you've accomplished. So thank

you for being here. If people don't know, just to us a lens into Britain Coe, which by the way is

your name and Coe is community. That's right. Brit and Company. Thank you. You launched not that long ago,

2011, and the brand grew out of the sort of DIY do-it-yourself maker movement. What is it today?

Today, it's really one of the biggest women's digital lifestyle

brands on the internet. They reach 130 million women every month across our site and a few key

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